Micro-dramabase to be established at Lingnan digital creative building

摘要：On March 28th, the Lingnan Digital Creative Building Construction Project for High-Quality Development Conference was held at the

On March 28th, the Lingnan Digital Creative Building Construction Project for High-Quality Development Conference was held at the Yangcheng Creative Industrial Park. At the event, Inkeverse Group announced a strategic partnership with the Lingnan digital creative building, with a plan to establish a micro-drama base at the site.

Signing ceremony of the first batch of strategic cooperation enterprises at the Lingnan digital creative building. (Photo by Yangcheng Evening News reporter Zhou Wei)

According to the plan, the core of this strategic partnership is the establishment of a micro-drama base in the building in the future. In its initial phase, the base will accommodate a team of 500 to 600 professionals, covering key aspects such as project planning, scriptwriting, production, network traffic distribution, and copyright operations.

Xia Xiaohui, Executive President and Editor-in-Chief of Inkeverse Group (Photo by the interviewee)

In fact, Inkeverse Group has already been telling its "Bay Area stories" through two main approaches: intangible cultural heritage (ICH) preservation and the revitalization of classic works.

In the field of ICH, the company produced ''Endless Vitality,'' a short film featuring Guangzhou Nansha's traditional Gambiered Guangdong gauze (Xiangyunsha) silk-making techniques, blending century-old craftsmanship with contemporary artisans' stories. Its adapted micro-drama version later gained significant traction across multiple platforms. Meanwhile, the short drama Vladimir's Choice, focusing on traditional Chinese medicine (TCM) from a cross-border perspective, has emerged as a case study for culture going global.

In terms of classic revitalization, Inkeverse Group is spearheading the adaptation of iconic Guangdong-produced film and TV IPs. Negotiations are currently underway to develop micro-dramas based on classics such as ''Miss PR'' and "Migrant Wives, Local Husbands."

China's micro-drama market has witnessed rapid growth in recent years. By the end of 2024, the sector had reached a market size of 50.4 billion yuan, with a user base of 662 million, surpassing the China's total box office revenue for the first time.

"Some studies suggest that Western audiences are even more receptive to paid short-form content than Chinese viewers. This represents a trillion-dollar opportunity," said Xia Xiaohui, Executive President and Editor-in-Chief of Inkeverse Group. He revealed that the company has assembled a dedicated team for global micro-drama expansion. Their overseas expansion strategy has evolved from basic translation and facial replacement to re-filming domestic micro-dramas with localized storylines, and even crafting entirely new scripts tailored to the cultural and social contexts of international markets.

The decision to base operations in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) is a result of multiple advantages combined. Xia noted that as China accelerates its cultural export strategy, policy support for micro-drama copyright protection and cross-border transactions is gradually taking shape. Positioned as a "Bay Area Cultural Export Hub," the Lingnan digital creative building is set to become a key platform for leveraging these policy benefits.

Moreover, there are numerous film production, overseas distribution, and other related enterprises within the Yangcheng Creative Industrial Park and Lingnan digital creative building, further strengthening the base's strategic value.

Source：Lingnan on the Cloud

微短剧基地将落地岭南数字创意大厦

3月28日，岭南数字创意大厦新基建高质量发展大会在羊城创意产业园举行。会上，映宇宙集团宣布与岭南数字创意大厦达成战略合作，计划在岭南数字创意大厦落地微短剧基地。

据介绍，此次战略合作的核心，是未来将落地岭南数字创意大厦的微短剧基地。根据规划，基地初期将容纳五六百人团队，覆盖项目策划、编剧、制作、投流、版权运营等链条环节。

实际上，映宇宙集团的“湾区故事”已经从非遗传承与经典焕新两条路径展开。

在非遗领域，其打造的广州南沙非遗香云纱题材短片《生生不息》将百年非遗技艺与当代匠人故事结合，后续改编的微短剧版本在多个平台播放量显著攀升。中医药文化短剧《弗拉基米尔的选择》以跨国视角传播传统医学，成为文化出海试水样本。

在经典焕新方面，映宇宙正推动经典粤产影视IP改编，如《公关小姐》《外来媳妇本地郎》等作品正在洽谈短剧化开发。

国内的微短剧市场近年来发展迅猛，截至2024年底，我国微短剧市场规模达504亿元，微短剧用户规模达6.62亿人，并首次超越电影票房。

“一些调研显示，西方用户甚至比中国更接受付费快内容，这是万亿级机会。”映宇宙集团执行总裁、总编辑夏晓晖透露，映宇宙目前有专门的微短剧出海团队，且出海策略从简单的翻译、换脸，到国内短剧的海外剧情重拍，再到根据当地文化、社会现状重新编写剧本等，他们都有尝试。

选择大湾区，更是多重优势叠加的结果。夏晓晖分析称，随着中国文化出海布局加速，针对微短剧行业的版权保护、跨境结算等配套政策陆续释放信号。岭南数字创意大厦作为“湾区文化出海窗口”，正成为承接这些政策红利的枢纽平台。

此外，羊城创意产业园及岭南数字创意大厦聚集的影视制作、海外发行等产业链企业，进一步强化了落地价值。

文｜记者沈钊