摘要：In 2024, Guangdong's gaming industry continued to lead in China, with its overseas revenue reaching 42.36 billion yuan, a 9.9% yea
In 2024, Guangdong's gaming industry continued to lead in China, with its overseas revenue reaching 42.36 billion yuan, a 9.9% year-on-year increase. Remarkably, eight Guangdong-based companies, including Tencent, NetEase, 37 Interactive Entertainment, and 4399, each generated over 1 billion yuan in overseas revenue. From quick, lightweight mini-games to Triple-A games (which typically have higher development and marketing budgets than other tiers of games), Guangdong is carving out a unique export path that integrates AI technology, supportive policies, and ecosystem collaboration.
The game Honor of Kings enjoys widespread popularity among players worldwide. (Image source: Official Honor of Kings website)
AI has become the "accelerator" for the overseas development of Guangdong's gaming industry. For instance, NetEase's Justice Online Mobile has introduced an AI-powered NPC named "Shen Qiusuo" that generates storylines and simulates interpersonal relationships based on player behavior. Meanwhile, Tencent has launched a new self-developed AI engine that boosts scene production efficiency by 40 times. In 2024, Tencent's international gaming revenue hit 58 billion yuan, up 9% from the previous year, with its games Honor of Kings and PUBG Mobile both entering 2024's top-grossing mobile games.
"From the very beginning, Guangdong's gaming industry has always been closely intertwined with digital technology," explains Xie Kailai, a researcher at the Guangdong Academy of Social Sciences. He noted that Guangdong's overseas gaming products are predominantly lightweight mini-games, whose simple and accessible design makes them overcome cultural barriers. Guangdong-made mini-games like Nobody's Adventure, Chop-Chop and Survivor.io have become widely popular. According to Diandian data, Nobody's Adventure Chop-Chop from 37 Interactive Entertainment amassed over 250 million yuan in gross transaction value within just seven months of its launch.
Black Myth: Wukong
Meanwhile, Triple-A games are breaking into international markets through cultural adaptation. Black Myth: Wukong, developed by Game Science in Shenzhen, preserves the core elements of traditional culture while refining its narrative logic, making it both comprehensible and engaging for overseas players. Similarly, 37 Interactive Entertainment's Puzzles & Survival, which combines match-3 gameplay with a Western zombie theme, has enjoyed strong popularity in North America and Japan.
In addition, an industrial cluster has formed in Keyun Road in TianheDistrict, Guangzhou, including nearly 150 gaming and digital creative companies. This cluster exemplifies a collaborative model to create in the Greater Bay Area and produce aroundthe world, which supports distributed teamwork, enabling Guangdong enterprises to achieve specialized divisions of labor and shorten development cycles.
Source: Lingnan on the Cloud
广东游戏2024年海外营收增长9.9%
2024年，广东游戏产业继续领跑中国，出海营收达423.6亿元，同比增长9.9%。其中，腾讯、网易、三七互娱、4399等八家广东企业出海营收均超10亿元。从“小快灵”小游戏到3A大作，广东正走出一条融合AI技术、政策支持与生态协作的出海路径。
AI成为广东游戏出海的“加速器”。网易《逆水寒》手游中引入AI NPC“沈秋索”，可根据玩家行为生成剧情、模拟人际关系。腾讯则推出全新自研AI引擎，提升场景制作效率40倍。2024年，腾讯国际市场游戏收入达580亿元，同比增长9%，《王者荣耀》《PUBG Mobile》双双进入全球手游收入榜前列。
“广东游戏产业从一开始便始终与数字技术紧密贴合。”广东省社科院文化产业研究所副研究员谢开来分析，广东游戏出海产品目前以“小快灵”的小游戏为主力，这些游戏简单易懂，容易突破文化差异。《小妖问道》《弹壳特攻队》等“广东造”小游戏广受欢迎。据点点数据，三七互娱《小妖问道》上线7个月，全球流水已超2.5亿元。
而3A大作则通过文化适应打通国际市场。《黑神话：悟空》由深圳公司游戏科学开发，既保留传统文化核心，又优化叙事逻辑，让海外玩家“看得懂、玩得下去”。三七互娱的《Puzzles & Survival》融合三消玩法与西方丧尸题材，在北美、日本大受欢迎。
此外，广州天河科韵路形成产业集群，聚集近150家游戏及数字创意企业，成为“湾区创意+全球制作”协同模式的缩影。这种分布式协作有利于广东企业实现专业化分工，帮助缩短开发周期。
文｜羊城晚报记者 胡彦
译｜柯妃娟
英文审校｜王枥焓
来源：羊城派一点号