摘要：In this issue, the tweet will introduce the 5.1 research conclusions of the master's paper "improvement of regional general agent
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今天小编为大家带来“精读硕士论文《软件供应链中区域总代理运营策略改进——以A公司为例》的5.1研究结论”。
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Today, the editor brings the "5.1 research conclusions of the master's paper 'improvement of regional general agent operation strategy in software supply chain - taking company A as an example'".
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一、内容摘要（Content summary）
本期推文将从思维导图、精读内容、知识补充三个方面介绍精读硕士论文《软件供应链中区域总代理运营策略改进——以A公司为例》的5.1研究结论。
In this issue, the tweet will introduce the 5.1 research conclusions of the master's paper "improvement of regional general agent operation strategy in software supply chain - taking company A as an example" from three aspects: mind map, detailed reading content, and additional knowledge supplementation.
二、思维导图（Mind Mapping）
三、精读内容（Detailed Reading Content）
本文依据马丁·克里斯托弗的观点，强调优化软件供应链管理的重要性。作者整理了阅读供应链管理和软件供应链管理理论的相关文献，梳理了国内外供应链管理及软件供应链管理的研究现状，发现软件区域总代理角度的研究不足，为该研究提供新方向。针对A公司在软件供应链中的问题，作者提出优化策略并取得良好效果。
Based on the ideas of Martin Christopher, this paper emphasizes the importance of optimizing software supply chain management. The author sorted out the relevant literature on supply chain management and software supply chain management theory, reviewed the research status of supply chain management and software supply chain management at home and abroad, and found that the research from the perspective of software regional general agent was insufficient, which provided a new direction for the research. Aiming at the problems of A company in the software supply chain, the author puts forward the optimization strategy and achieves good results.
作者依据本文发现的A公司运营中存在的问题，针对性地给出了优化策略。A公司运营中存在三大问题：上游软件供应商组织不力、未有效整合下游软件用户、上下游协调不紧密。为解决这些问题，提出了具体优化策略：上游策略是促进供应商协同合作，下游策略是整合用户需求并开发新用户，上下游间策略是加强协调与平衡。
According to the problems found in the operation of company A, the author puts forward the optimization strategy. There are three major problems in the operation of Company A: weak organization of upstream software suppliers, ineffective integration of downstream software users, and poor coordination between upstream and downstream. To solve these problems, specific optimization strategies are proposed: upstream strategy is to promote supplier cooperation, downstream strategy is to integrate user needs and develop new users, and upstream and downstream strategy is to strengthen coordination and balance.
自2022年实施改进策略后，A公司运营效果显著：上游和下游的合作伙伴数量增加；沟通成本降低，软件开发时间缩短，产品功能与用户需求更匹配，丢单率大幅下降；上下游粘性增强，关系平衡，营业收入持续增长。
Since the implementation of the improvement strategy in 2022, Company A has achieved remarkable operational results: the number of upstream and downstream partners has increased; Communication costs are reduced, software development time is shortened, product functions are more compatible with user needs, and the lost order rate is significantly reduced; The upstream and downstream stickiness increased, the relationship was balanced, and the operating income continued to grow.
四、知识补充——上下游粘性（Knowledge Supplement - Upstream and Downstream Stickiness）
上下游粘性是一个在商业和产业链环境中常用的概念，它主要指的是产业链中上游供应商与下游客户之间形成的紧密联系和相互依赖程度。这种粘性有助于增强产业链的稳定性和竞争力，促进资源的有效配置和价值的最大化实现。
Upstream and downstream stickiness is a concept commonly used in business and industry chain environment, which mainly refers to the close relationship and interdependence between upstream suppliers and downstream customers in the industry chain. This stickiness helps to enhance the stability and competitiveness of the industrial chain, and promotes the effective allocation of resources and the maximum realization of value.
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参考资料：ChatGPT、百度百科
参考文献：
陈怡瑾. 软件供应链中区域总代理运营策略改进 [D]. 四川: 电子科技大学, 2023.
本文由LearningYard学苑整理并发出，如有侵权请在后台留言！
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来源：LearningYard学苑