Guangdong welcomes 46.08m visitors during May Day holiday， up 18.7% y-o-y

摘要：According to preliminary estimates from the Guangdong Provincial Department of Culture and Tourism, the province welcomed 46.08 mi

According to preliminary estimates from the Guangdong Provincial Department of Culture and Tourism, the province welcomed 46.08 million tourist visits during the five-day May Day holiday in 2025, marking an 18.7% year-on-year increase. Tourism revenue reached 29.5 billion yuan, up 20.3% compared to the same period last year.

A sample survey of tourists conducted over the holiday revealed that per capita spending reached 640.1 yuan, up 1.3% year-on-year. Among these, day-trippers spent an average of 392.3 yuan per person, while overnight tourists spent 1,243.8 yuan on average. Overnight tourists accounted for 29.1% of the total.

Data from Meituan Travel showed that Guangdong led the nation in consumption related to food, entertainment, and leisure services during the May Day holiday, with overall tourism-related consumption increasing by 94% year-on-year. The province recorded a 54% rise in service-related spending.

Daily per capita spending by inbound tourists to Guangdong rose 111% compared to last year's holiday. Online orders for dine-in services placed by out-of-town tourists increased by more than 75%. According to the "2025 May Day Holiday Travel Report" released by Alibaba's travel platform Fliggy, customized tour bookings in Guangdong increased by 50% year-on-year, car rentals by around 40%, and bookings for package tours and attraction tickets rose by about 30%. Hotel bookings saw a growth of over 20%.

Driven by continuously optimized visa-free policies and improved transportation infrastructure, such as the Hong Kong-Zhuhai-Macao Bridge (HZMB) and the Guangzhou-Shenzhen-Hong Kong Express Rail Link (XRL), "China Travel" remained a hot trend during the May Day break. Notably, Qingyuan's Gulong Gorge scenic area recorded a substantial rise in tourist numbers from Hong Kong, Macao, and overseas markets, with such visitors accounting for 13.8% of the total, an increase of 250% compared to the same period in 2024.

Source: Lingnan On the Cloud

4608.2万人次！“五一”假期广东接待游客同比增长18.7%

记者从广东省文化和旅游厅获悉，据初步测算，2025年“五一”假期五天，全省接待游客4608.2万人次，同比增长18.7%；实现旅游收入295.0亿元，同比增长20.3%。

2025年“五一”假期全省游客抽样调查结果显示：“五一”假期期间，全省游客人均花费640.1元，同比增长1.3%。其中，一日游人均花费392.3元，过夜游人均花费1243.8元，过夜游比例为29.1%。

美团旅行数据显示，“五一”假期期间，广东省吃喝玩乐服务消费规模领跑全国，增速达到54%，其中文旅消费较去年同期增长94%。

假期赴广东游客的日均消费较上年假期同比增长111%，由异地游客贡献的餐饮堂食线上订单量同比增长超75%。根据飞猪发布的《2025年“五一”假期出游快报》，今年“五一”假期，广东的定制游订单量同比增长50%，广东的租车订单量均同比增长约40%，线路游、门票订单量同比增长约30%，酒店订单量增长超20%。