摘要：130 million yuan on May 16th, 150 million yuan on May 19th, and 160 million yuan on May 23rd—Maoming's customized lychee orders ke

130 million yuan on May 16th, 150 million yuan on May 19th, and 160 million yuan on May 23rd—Maoming's customized lychee orders keep hitting new highs as the fruit enters the market, achieving the feat of "money received before the fruit fully ripens." On May 26th, during a visit to Genzi town, Gaozhou, Maoming city, it was observed that from whole-tree orders, orchard base and per-lychee customized orders to this year's "lychee blind boxes", the customization mode is increasingly diversified.

Lychee trees are covered with customized order tags. (Photo by Li Boshun)

From Hongli Pavilion to Gongyuan Orchard in Genzi town, the lychee trees stretch as far as the eye can see, their branches heavy with ripening red fruit. At the ancient lychee orchard in Genzi town, tourists strolled through the groves and took photos while farmers picked lychee from the trees. WeChat mini-program QR codes for the "2025 Gaozhou Lychee Customization" were everywhere around the orchard. With a simple scan, buyers and visitors could access detailed customization information and adopt their own lychee trees with just a few taps on their phones.

This year marks the fourth year of Maoming's lychee customization activity. Based on last year's models, the city introduced blind boxes and holiday-themed customization. The blind box adds an element of fun and mystery through randomly shipping lychees of different varieties or grades. As of May 23rd, more than 83,000 customized lychee orders had been placed in Maoming, weighing over 7.64 million kilograms and with a revenue of more than 160 million yuan.

1.6亿元！茂名荔枝定制金额破新高

5月16日1.3亿元，5月19日1.5亿元，5月23日1.6亿元……在茂名荔枝陆续上市时，茂名荔枝定制金额屡破新高，实现“果未熟、钱先收”。26日，记者走访茂名高州市根子镇发现，从整树定制、基地定制和论粒定制，再到今年“荔枝盲盒”等产品，定制模式逐渐多元化。

从高州市根子镇红荔阁到根子镇贡园，记者一路看到，荔枝林成片成海，荔枝挂满枝头，逐渐变红。在高州根子古荔园，游人如织，果农在树上摘果，游客在树下拍照。古荔园里更是随处可见“2025高州荔枝定制”微信小程序二维码，采购商和游客只要拿出手机轻轻一扫，就能轻松了解荔枝定制的详细信息，指尖轻点便能便捷认养专属荔枝树。

今年是茂名第四年开展荔枝定制活动，在去年基础上新增盲盒定制和节日定制等模式。盲盒定制通过随机配送不同品种或品质的荔枝，增加趣味性和神秘感。据统计，截至5月23日，茂名市定制荔枝超8.3万单，重量超764万公斤，金额超16000万元。

文 | 全良波 詹翔闵

翻译｜盛嘉

审校｜林佳岱

来源：羊城派