宏记论文：基于物流服务水平与促销努力的生鲜电商供应链协调研究

摘要：本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《基于物流服务水平与促销努力的生鲜电商供应链协调研究》摘要及关键词定义，请读者跟着小编一起来学习吧！

分享兴趣，传播快乐，增长见闻，留下美好。

亲爱的您，

这里是LearningYard学苑！

今天小编为大家带来《基于物流服务水平与促销努力的生鲜电商供应链协调研究》摘要及关键词。

欢迎您的用心访问！

Share interest, spread happiness,

increase knowledge, and leave beautiful.

Dear you,

this is the LearingYard Academy!

Today, the editor brings you the summary and keywords of "Research on the Coordination of Fresh Food e-commerce Supply Chain Based on Logistics Service Level and Promotion Efforts".

Welcome to visit!

本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《基于物流服务水平与促销努力的生鲜电商供应链协调研究》摘要及关键词定义，请读者跟着小编一起来学习吧！

This tweet shows the abstract and keyword definition of the master's thesis "Fresh food e-commerce supply chain coordination research based on logistics service level and promotion efforts" through three sections: mind map, intensive reading content, and knowledge supplement. Readers are invited to follow the editor to learn!

思维导图

硕士论文《基于物流服务水平与促销努力的生鲜电商供应链协调研究》摘要及关键词定义，思维导图如下：

Master's thesis "Research on Supply Chain Coordination of Fresh Food e-commerce Based on Logistics Service Level and Promotion Efforts" abstract and keyword definitions, mind map as follows:

精读内容

本期推文，小编将介绍一篇全新的论文的全部内容，首先先介绍论文的摘要及关键词定义。

生鲜电商：生鲜电商是指通过电子商务平台，将新鲜的水果、蔬菜、肉类、水产、禽蛋、奶制品等生鲜食品在线上进行销售，并配送到消费者手中的一种商业模式。它是随着互联网技术的发展和人们生活水平的提高而兴起的新型购物方式，旨在为消费者提供更加便捷、高效、新鲜的生鲜食品购买体验。

第三方物流服务商：第三方物流服务商是指独立于供需双方，为客户提供专业的物流服务的企业。它通过整合物流资源、优化物流流程，以合同的方式为客户提供全方位、一体化的物流解决方案。

三级供应链：三级供应链是一种包含了供应商、制造商（或生产商）和零售商（或客户）三个主要层级的供应链结构。在这个结构中，物资、信息和资金在这三个层级之间流动，每个层级都在整个供应链中发挥着独特且关键的作用。

供应链协调：供应链协调是指在供应链中，通过对各成员企业之间的物流、信息流和资金流进行合理规划、组织和控制，以实现供应链整体效益最大化的一种管理活动。

In this tweet, I will introduce the entire content of a brand new paper, starting with the abstract and keyword definitions of the paper.

Fresh food e-commerce: Fresh food e-commerce refers to a business model that sells fresh fruits, vegetables, meat, aquatic products, eggs, dairy products and other fresh foods online and delivers them to consumers through e-commerce platforms. It is a new type of shopping method that has emerged with the development of Internet technology and the improvement of people's living standards, aiming to provide consumers with a more convenient, efficient and fresh fresh food purchase experience.

Third-party logistics service provider: A third-party logistics service provider refers to an enterprise that provides professional logistics services to customers independently of both Supply and demand. It provides customers with comprehensive and integrated logistics solutions by integrating logistics resources and optimizing logistics processes in a contractual manner.

Three-tier supply chain: A three-tier supply chain is a supply chain structure that includes three main tiers: suppliers, manufacturers (or producers), and retailers (or customers). In this structure, materials, information, and capital flow between these three tiers, each of which plays a unique and critical role in the entire supply chain.

Supply chain coordination: Supply chain coordination refers to a management activity that maximizes the overall benefits of the supply chain by rationally planning, organizing and controlling the logistics, information flow and capital flow among member enterprises in the supply chain.

在摘要章节部分，首先对说明了此文研究对象：1.由供应商和生鲜电商组成的两级供应链。2.第三方物流服务商参与的生鲜电商三级供应链。

In the part of the abstract, the research objects of this paper are first explained: 1. A two-level supply chain composed of suppliers and fresh food e-commerce. 2. A three-level supply chain of fresh food e-commerce participated by third-party logistics service providers.

在二级供应链决策与协调研究中，考虑产品需求受物流服务水平与促销努力水平影响，构建供应商和生鲜电商博弈集中和分散决策模型并求解最优物流服务水平、最优促销努力水平、最优订购量和最优利润，最后用收益共享—成本共担契约协调供应链。

In the second-level supply chain decision-making and coordination research, considering that product demand is affected by logistics service level and promotion effort level, the centralized and decentralized decision-making model of supplier and fresh food e-commerce game is constructed, and the optimal logistics service level, optimal promotion effort level, optimal order volume and optimal profit are solved. Finally, the supply chain is coordinated with the revenue sharing-cost sharing contract.

在三级供应链协调决策与协调研究中，构建生鲜电商与供应商，第三方物流服务商集中和分散博弈模型，求解最优物流服务水平、最优促销努力水平、最优订购量和最优利润并利润共享+价格折扣契约协调供应链。

In the three-level supply chain coordination decision-making and coordination research, a centralized and decentralized game model between fresh food e-commerce and suppliers and third-party logistics service providers is constructed to solve the optimal logistics service level, optimal promotion effort level, optimal order volume and optimal profit and profit sharing + price discount contract to coordinate the supply chain.

知识补充

文中提到物流服务水平，那么物流服务水平都包含哪些方面？

可得性

指的是在特定时期内，企业能够满足客户需求的库存商品数量占总需求数量的比例。例如，一家电商企业承诺某种热门商品的库存保有率为95%，这意味着在大多数情况下，客户下单购买该商品时，有95%的概率能够从库存中直接获取，而不会出现缺货的情况。

作业绩效

订单处理速度：从客户下单到企业确认订单并开始处理的时间间隔。例如，一些电商平台承诺在1小时内处理客户订单，这就要求平台具备高效的订单处理系统和流程，能够快速审核订单信息、安排库存调配等。

配送速度

商品从发货地到客户手中的时间。在当今竞争激烈的市场环境下，快速的配送速度成为吸引客户的重要因素。例如，一些生鲜电商平台能够实现当日达或次日达的配送服务，满足了客户对新鲜食品的及时性需求。

库存信息准确性

企业库存管理系统中记录的库存数量与实际库存数量相符的程度。准确的库存信息对于企业合理安排生产、采购和销售计划至关重要。如果库存信息不准确，可能导致缺货或积压库存的问题。

配送准确性

商品能够准确无误地送达客户指定的地址和收件人手中。这需要物流企业在配送过程中严格按照订单信息进行操作，避免出现错发、漏发等情况。

灵活性

物流服务能够根据客户的特殊需求和市场变化及时做出调整和响应的能力。例如，在遇到突发的自然灾害或市场需求急剧变化时，物流企业能够迅速调整配送路线、增加或减少运输车辆等，以确保物流服务的正常运行。

按时交货率

企业按照与客户约定的交货时间，准确交付商品的比例。按时交货是建立客户信任和保持良好合作关系的基础。例如，某企业与客户签订合同，约定在10天内交付一批货物，如果该企业能够在规定时间内将货物送达客户手中，那么这次交货就是按时交货。

货物完好率

在物流运输过程中，货物到达目的地时保持完好无损的比例。这反映了物流企业在运输、装卸、仓储等环节对货物的保护措施是否到位。例如，一家玻璃制品生产企业将产品委托给物流企业运输，如果在运输过程中玻璃制品的破损率较低，说明物流企业的货物保护措施较好，服务可靠性较高。

客户投诉处理

企业对客户提出的投诉能够及时、有效地进行处理和解决的能力。当客户对物流服务不满意时，企业应该积极倾听客户的意见和建议，及时调查问题原因，并采取相应的措施进行改进和补偿，以提高客户的满意度。

The article mentions the logistics service level. What aspects does the logistics service level include?

Availability

It refers to the proportion of goods in stock that a company can meet customer demand in a given period of time to the total demand. For example, an e-commerce company promises a 95% inventory retention rate for a popular item, which means that in most cases, when customers place an order for that item, there is a 95% chance that it will be directly available from the inventory without being out of stock.

Job performance

Order processing speed: The time interval between when a customer places an order and when the company confirms the order and starts processing it. For example, some e-commerce platforms promise to process customer orders within one hour, which requires platforms to have efficient order processing systems and processes that can quickly review order information, arrange inventory deployment, etc.

delivery speed

The time it takes for a product to reach the customer from the place of delivery. In today's highly competitive market environment, fast delivery speed has become an important factor in attracting customers. For example, some fresh food e-commerce platforms can achieve same-day or next-day delivery services, meeting customers' demand for fresh food timeliness.

Accuracy of inventory information

The extent to which the amount of inventory recorded in an enterprise inventory management system matches the actual amount of inventory. Accurate inventory information is essential for an enterprise to rationally arrange production, purchasing and sales plans. If inventory information is inaccurate, it may lead to out-of-stock or backlogged inventory problems.

delivery accuracy

The goods can be delivered accurately to the address and recipient designated by the customer. This requires logistics companies to strictly follow the order information during the delivery process to avoid wrong delivery, missed delivery, etc.

flexibility

The ability of logistics services to adjust and respond in a timely manner according to the specific needs of customers and market changes. For example, in the event of a sudden natural disaster or a drastic change in market demand, logistics companies can quickly adjust distribution routes, increase or decrease transportation vehicles, etc., to ensure the normal operation of logistics services.

on-time delivery rate

The company accurately delivers the proportion of goods according to the delivery time agreed with the customer. On-time delivery is the foundation for building customer trust and maintaining a good cooperative relationship. For example, if a company signs a contract with a customer to deliver a batch of goods within 10 days, if the company can deliver the goods to the customer within the specified time, then the delivery is on time.

goods intact rate

In the process of logistics transportation, the proportion of goods that remain intact when they arrive at the destination. This reflects whether the logistics enterprise has in place protective measures for the goods in the transportation, loading and unloading, warehousing and other links. For example, if a glass product manufacturer entrusts the product to the logistics enterprise for transportation, if the damage rate of the glass products during transportation is low, it means that the logistics enterprise has better cargo protection measures and higher service reliability.

Customer complaint handling

The ability of enterprises to deal with and resolve complaints raised by customers in a timely and effective manner. When customers are not satisfied with logistics services, enterprises should actively listen to their opinions and suggestions, investigate the cause of the problem in a timely manner, and take corresponding measures to improve and compensate, so as to improve customer satisfaction.

今天的分享就到这里了。

如果您对今天的文章有独特的想法，

欢迎给我们留言，

让我们相约明天。

祝您今天过得开心快乐！

That's it for today's sharing.

If you have a unique idea about today’s article,

welcome to leave us a message,

let us meet tomorrow.

I wish you a nice day !

参考资料：火山AI翻译，知乎，百度

参考文献：冯坤. 基于物流服务水平与促销努力的生鲜电商供应链协调研究 [D]. 成都: 西南交通大学, 2020.