俊学（24）：《商品及服务竞争下平台供应链议价模式选择策略》

摘要：This issue of the tweet will introduce the summary of the intensive reading journal article "Platform Supply Chain Bargaining Mode

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“俊学（24）：精读期刊论文《商品及服务竞争下平台供应链议价模式选择策略》的摘要”

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“JuXue (24): Read the abstract of the journal article "Strategy for selecting bargaining models in platform supply chains under competition in goods and services”

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本期推文将从思维导图、精读内容、知识补充三个方面介绍精读期刊论文《商品及服务竞争下平台供应链议价模式选择策略》的摘要。

This issue of the tweet will introduce the summary of the intensive reading journal article "Platform Supply Chain Bargaining Model Selection Strategy under Goods and Services Competition" from three aspects: mind map, intensive reading content, and knowledge supplement.

一、思维导图（Mind Maps）

二、精读内容（Intensive reading content）

1.研究背景及内容（Research background and content）

随着电商平台市场地位的提升，其在供应链中具备显著议价能力，平台与制造商之间的价格协商成为影响利润分配和供应链效率的关键因素。

As e-commerce platforms gain market dominance, they wield significant bargaining power within the supply chain. Price negotiations between platforms and manufacturers have become a key factor influencing profit distribution and supply chain efficiency.

本研究聚焦于平台与制造商的讨价还价博弈，分析双方在价格与策略选择下的互动模式，探索不同议价策略对供应链利润分配和合作稳定性的影响，并为电商平台的定价与供应链管理提供理论指导。

This study focuses on the bargaining game between platforms and manufacturers, analyzing the interaction between them under the rubric of price and strategy selection. It explores the impact of different bargaining strategies on supply chain profit distribution and cooperative stability, and provides theoretical guidance for pricing and supply chain management within e-commerce platforms.

2.研究方法（Research Methods）

本研究将构建平台与制造商之间的议价博弈模型，分别考虑单独议价与集体议价两种模式。在单独议价模式下，制造商各自与平台谈判；在集体议价模式下，制造商联合行动以增强议价能力。通过对比分析不同议价模式下平台议价能力的变化对博弈均衡结果的影响，研究价格形成、利润分配及合作稳定性等关键指标的差异。

This study constructs a bargaining game model between platforms and manufacturers, considering both individual and collective bargaining models. In the individual bargaining model, manufacturers negotiate individually with the platform; in the collective bargaining model, manufacturers act collectively to enhance bargaining power. By comparing and analyzing the impact of changes in the platform's bargaining power on the game's equilibrium under different bargaining models, we examine the differences in key indicators such as price formation, profit distribution, and cooperative stability.

3.研究结论(Research Conclusions)

①平台提升议价能力能够降低采购成本，并促进平台降低产品零售价，从而实现更高的盈利水平；②随着平台议价能力的不断提升，平台在单独议价模式下会降低运营服务水平，而在集体议价模式下则会提升运营服务水平；③集体议价模式的实行具有一定的前提条件，只有在一方平台的议价能力高于一定阖值时，平台之间才会形成议价联盟；④相比于单独议价模式，当服务成本系数大幅降低时，两个平台在基于领导者的集体议价模式下均可实现自身利润的提升。

① Improving the platform's bargaining power can reduce procurement costs and promote the platform to lower product retail prices, thereby achieving a higher profit level; ② As the platform's bargaining power continues to improve, the platform will reduce its operational service level under the individual bargaining model, but will improve its operational service level under the collective bargaining model; ③ The implementation of the collective bargaining model has certain prerequisites. Only when the bargaining power of one platform is higher than a certain threshold will a bargaining Alliance be formed between the platforms; ④ Compared with the individual bargaining model, when the service cost coefficient is significantly reduced, both platforms can achieve their own profit increase under the leader-based collective bargaining model.

三、知识补充（Knowledge Supplement）

1.服务成本系数(Service cost coefficient)

服务成本系数是衡量提供物流服务所需成本与服务产出之间关系的指标，通常计算为物流服务总成本与服务产出（如订单量、运输量或服务水平指标）的比值。它反映了每单位服务所消耗的成本，常用于评估物流效率、优化配送和库存管理、制定合理价格，以及分析不同服务水平对成本的影响。

The service cost coefficient (SCF) measures the relationship between the cost of providing logistics services and the service output. It is typically calculated as the ratio of total logistics service costs to service output (such as order volume, shipping volume, or service level indicators). It reflects the cost per unit of service and is commonly used to assess logistics efficiency, optimize distribution and inventory management, determine reasonable prices, and analyze the impact of different service levels on costs.

2.议价联盟(Bargaining Alliance)

议价联盟是指多个企业或采购方联合起来，通过集中采购和共享信息，以增强对供应商的议价能力，从而获得更低价格、改善合同条款或提升服务条件的合作方式。它通常用于降低采购成本、分摊风险和提高供应链效率，实现联盟成员的共赢。

A bargaining alliance is a collaborative process in which multiple companies or purchasers join forces to strengthen their bargaining power with suppliers through centralized procurement and information sharing, thereby securing lower prices, improved contract terms, or enhanced service conditions. It is typically used to reduce procurement costs, share risks, and improve supply chain efficiency, achieving a win-win situation for alliance members.

3.运营服务水平（Operational Service Level）

运营服务水平是衡量企业在运营过程中满足客户需求和承诺的能力指标，通常反映订单满足率、准时交付率、库存可用率等关键绩效。它表明企业在规定时间、数量和质量要求下，向客户提供产品或服务的可靠程度。

Operational service level measures a company's ability to meet customer needs and commitments during operations. It typically reflects key performance indicators such as order fill rate, on-time delivery rate, and inventory availability. It demonstrates the reliability of a company's ability to provide products or services to customers within specified time, quantity, and quality requirements.

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翻译：Google翻译

参考资料：百度百科、Chat GPT

参考文献：李慧,徐琪.商品及服务竞争下平台供应链议价模式选择策略[J].管理学报,2025,22(08):1537-1546.