澳洲时尚品牌Friends with Frank的“慢时尚”方式

摘要：在墨尔本Fitzroy的Gertrude街角，新开业的Friends with Frank体验店宛如一幅深沉的画作，它极富戏剧性的外立面吸引着路人的目光，并有意邀请他们进入其中，开启一场感官与情感的旅程。

在墨尔本Fitzroy的Gertrude街角，新开业的Friends with Frank体验店宛如一幅深沉的画作，它极富戏剧性的外立面吸引着路人的目光，并有意邀请他们进入其中，开启一场感官与情感的旅程。

On the corner of Gertrude in Fitzroy, Melbourne, the newly opened Friends with Frank Experience store is like a deep painting, its dramatic facade draws the attention of passers-by and invites them to enter it on a sensory and emotional journey.

Friends with Frank是澳大利亚的一家时尚品牌，以永恒、简约、经典和高品质的设计而闻名。品牌注重产品的细节与可持续性，用温暖的材质和优雅的立体剪裁，传递舒适与精致的生活方式；秉承着“慢时尚”的理念，以考究的工艺和永不过时的设计风格，打造兼具实用与美感的服饰必备单品。

Friends with Frank is an Australian fashion brand known for timeless, simple, classic and high quality design. The brand pays attention to the details and sustainability of the products, with warm materials and elegant three-dimensional tailoring, to convey a comfortable and exquisite lifestyle; Adhering to the concept of "slow fashion", with exquisite craftsmanship and timeless design style, to create both practical and aesthetic clothing essential items.

Julia McCarthy

品牌创始人

Friends with Frank为了将品牌文化延伸至线下，新的零售空间邀请知名室内设计师Georgina Jeffries主持设计，完美地将他们对美学与功能的平衡追求以具象的形式呈现出来，鼓励顾客们以一种放松的心态感受产品的质感与内在价值。

In order to extend the brand culture offline, Friends with Frank invited well-known interior designer Georgina Jeffries to design the new retail space, perfectly presenting their pursuit of balance between aesthetics and function ina concrete form. Encourage customers to feel the texture and intrinsic value of the product with a relaxed mind.

DESIGNER

Georgina Jeffries

通过设计方式提升幸福指数，以创造满足客户需求的空间；
加入恰当的复古元素，赋予空间深度与个性。
Increase happiness by design to create Spaces
that meet customer needs; Add appropriate retro elements
to give the space depth and personality.

新的空间有如时尚与艺术的碰撞，带来一场设计和情感的对话。复古同现代元素的结合，创造温暖且富有艺术氛围的商业环境，并与品牌经典而隽永的形象相得益彰。它不再只是一间零售店，更像是一方温暖与优雅兼具的庇护所，外在似画，内里如诗，以温暖和宁静唤起人们的细腻感知。

The new space is like the collision of fashion and art, bringing about a dialogue of design and emotion. The combination of retro and modern elements creates a warm and artistic business environment that complements the brand's classic and timeless image. It is no longer just a retail store, but more like a warm and elegant sanctuary, painted on the outside and poetic on the inside, evoking a delicate sense of warmth and tranquility.

室内柔和的色调与极简主义美学相结合，营造静谧的氛围，与其具有浓烈戏剧性的空间形成鲜明对比。中性色调贯穿整个内部，椰棕垫和剑麻地毯为空间增添了丰富的纹理层次。美国橡木饰面、舒适的软垫家具与巧克力棕色窗帘构筑一种温馨、平静而隐秘的生活场景。

The soft colors of the interior combine with a minimalist aesthetic to create a quiet atmosphere that contrasts sharply with its strongly dramatic Spaces. Neutral tones run throughout the interior, while coir mat and sisal carpet add rich layers of texture to the space. American oak finishes, comfortable upholstered furniture and chocolate brown curtains create a warm, calm and private living scene.

我们希望打造“慢时尚”的零售空间节奏，
为顾客提供具有沉浸式且舒适的购物体验。

We want to slow down the pace of the retail experience and provide customers with an immersive and comfortable shopping environment.

Georgina Jeffries

多元的设计符号在空间中形成一种和谐且富有个性的视觉语言。Georgina Jeffries与当地技经验丰富的工匠、艺术家合作，为店内每个区域都定制了专属的产品，搭配精心挑选复古家具，赋予场地以生命，使其如艺术品般具有独特个性。

Multiple design symbols form a harmonious and personalized visual language in the space. In collaboration with experienced local artisans and artists, Georgina Jeffries has customized products for each area of the store, with carefully selectedvintage furniture to bring the venue to life and give it a unique personality as an artwork.

室内安装了一套意大利黄铜门把手、Max Sauze的拉丝铝壁灯；试衣间内放置着一把羊驼绒包覆的镀铬椅子；竹质百叶窗、以及由Studio Henry Wilson设计的黄铜挂钩和Kazuhide Takahama为Sirrah创作的有机Kumo墙灯等复古单品的组合，赋予了空间一种既经典又现代的美感。

A set of Italian brass door handles and brushed aluminum wall lamps by Max Sauze are installed. A chrome-plated chair covered in alpaca sits in the fitting room; The combination of bamboo shutters and vintage pieces such as brass hooks by Studio Henry Wilson and organic Kumo wall lights by Kazuhide Takahama for Sirrah give the space a sense of beauty that is both classic and modern.

试衣间从地面到天花铺满了剑麻地毯，让它成为一个如茧一般的空间；这里能够给顾客带来仿佛置身于自家衣帽间的即视感，同时店内专业的造型师会给出合理地建议，使他们能够从头到脚塑造出全新的自我形象。

The fitting room is covered with sisal carpet from floor to ceiling, making it a cocoon-like space; It can give customers the feeling of being in their own cloakroom, while professional stylists will give them sound advice, so that they can create a new self-image from head to toe.

Friends with Frank不仅是一处零售空间，更像是一处鼓励客人与设计互动的场所，其独特的语言，吸引着置身其中的顾客们慢慢感受每件作品特有的材质与色彩，并能与品牌的核心理念产生深度共鸣。

Friends with Frank is not only a retail space, but also a place that encourages guests to interact with the design. Its unique language attracts customers to slowly experience the unique materials and colors of each work, and can deeply resonate with the core concept of the brand.