摘要：随着春节临近，蛇年元素金饰受到中国消费者欢迎。近日在中国多地黄金销售市场，带有蛇元素的“贺岁金”商品纷纷上新，在保留传统风格的同时，加入了许多时兴的工艺，凭借“颜值”和收藏价值成为消费者的新宠。

Photo by Chen Xingyuan from Changsha Evening News.

随着春节临近，蛇年元素金饰受到中国消费者欢迎。近日在中国多地黄金销售市场，带有蛇元素的“贺岁金”商品纷纷上新，在保留传统风格的同时，加入了许多时兴的工艺，凭借“颜值”和收藏价值成为消费者的新宠。

As the Spring Festival is approaching, gold jewelry with elements of the Year of the Snake is becoming popular among Chinese consumers. Recently, in the gold sales markets in many places of China, "New Year gold" products with snake elements have been launched. While retaining the traditional style, many fashionable craftsmanship techniques have been incorporated into them. With their good looks and collection value, they have become the new favorites of consumers.

比起传统首饰，近年来，可以“DIY”的转运珠手链更受到年轻人喜爱。中国长沙的各大金店相继推出以生肖蛇为主题的首饰，顾客选上几颗心仪款式的转运珠，让工作人员用红绳将其编在一起，一条定制款的蛇年手链便新鲜出炉。“做一条独一无二的手链，感觉比较有意义！”顾客唐女士表示。

Compared with traditional jewelry, in recent years, "DIY" lucky bead bracelets have been more favored by young people. Major gold shops in Changsha, China are successively launching jewelry themed on the snake of the Chinese zodiac. Customers can choose several lucky beads in their favorite styles and ask the staff to braid them together with a red string, and then a customized snake-year bracelet is done. "It's quite meaningful to make a unique bracelet!" said Ms. Tang, one of the customers.

眼下，中国各黄金门店也纷纷推出克减优惠、减免加工费等活动，各大商场整体营业收入明显上升，为满足市场消费需求，商场也都提前备足了货量，放弃“价格战”转而深耕工艺，成为黄金品牌赢得消费者认可的关键。

At present, various gold stores in China have launched activities like discounts per gram and exemptions from processing fees, which has led to a significant increase in the overall operating revenues of major shopping malls. To meet the market consumption demand, these malls have also stocked up sufficient goods in advance. Giving up "price wars" and instead focusing on craftsmanship techniques has become the key for gold brands to win the recognition of consumers.

来源：新湖南