文化中国行丨乐陵出圈记

摘要：2025年春节档，《哪吒2》全球热映，山东乐陵一影院以“票房黑马”之姿冲进全国分账票房前5。同时，乐陵影视城带动春节旅游收入超9000万元，成为文旅新地标。这座小城是如何实现文旅消费升级的？

2025年春节档，《哪吒2》全球热映，山东乐陵一影院以“票房黑马”之姿冲进全国分账票房前5。同时，乐陵影视城带动春节旅游收入超9000万元，成为文旅新地标。这座小城是如何实现文旅消费升级的？

In 2025, during the Spring Festival season, “Ne Zha 2“ became a global hit. A cinema in Laoling, Shandong, emerged as a “box-office dark horse“ and ranked in the top 5 of national box-office revenue. Meanwhile, Laoling Film Studio drove over 90 million yuan in Spring Festival tourism revenue, becoming a new landmark for cultural and tourism consumption. How did this small city achieve the upgrade of cultural and tourism consumption?