摘要：First, it benefits from the strategic opportunities of building the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). As home to t

Guangdong possesses five key advantages for developing its digital creative industry.

Visualization of Lingnan digital creative building

First, it benefits from the strategic opportunities of building the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). As home to the Shenzhen Pilot Demonstration Zone and major cooperation platforms such as Hengqin, Qianhai, Nansha, and Hetao, Guangdong boasts a high concentration of national-level research hubs and top-tier talent, providing a solid foundation and strategic support for cultural development.

the Guangzhou National Archives of Publications

Second, it enjoys a rich Lingnan cultural heritage. In recent years, Guangdong has established cultural landmarks such as the Guangzhou National Archives of Publications and Culture and the Bai'etan Greater Bay Area Art Center. The province has compiled important literary works, including the ''Lingnan Collection'' and ''Lingnan Cultural Dictionary,'' and driven systemic reforms in mainstream media through Two Platforms (Nanfang Plus and GDToday) and One Cloud (Nanfang Smart Media Cloud). For 21 consecutive years, the added value of Guangdong's cultural industry has led China.

Visualization of Lingnan Digital Creative Building

Third, it boasts strong market vitality. With a permanent population of 127 million and a real-time population of 150 million, Guangdong is home to over 19 million business entities. In 2024, per capita spending on education, culture, and entertainment grew by 12% year-on-year, total box office revenue exceeded 5.2 billion yuan, and cultural consumption demand remained robust.

Bai'etan Greater Bay Area Art Center

Fourth, it has formidable technological innovation capabilities. In 2024, Guangdong's R&D expenses reached approximately 510 billion yuan, with an R&D intensity of 3.6%. The province has ranked first in regional innovation capacity nationwide for eight consecutive years and is home to nearly 80,000 high-tech enterprises and numerous leading technology firms, providing strong momentum for development.

Yangcheng Creative Industry Park

Fifth, it benefits from an open economic landscape. With its proximity to Hong Kong and Macao and extensive land, sea, and air transportation networks, Guangdong serves as a key hub connecting China and international markets. The province leads the country in foreign trade and exports, with total import and export value surpassing 9 trillion yuan in 2024. Its service trade and digital trade volumes exceeded 1.3 trillion yuan and 700 billion yuan, respectively, solidifying its role as a vital gateway for China's cultural exports.

To accelerate the high-quality development of the digital creative industry, Guangdong will implement "five key measures."

First, the province will roll out a series of supportive policies. It will refine policy frameworks for key sectors such as gaming and animation, film and television production, creative design, and modern performing arts, streamlining approval processes and increasing financial support. Special funds, including those for literary and artistic talent development and the provincial film fund, will be integrated to support enterprises. Events like the Greater Bay Area Cultural Investment Conference will be held to attract patient capital and nurture promising ideas and businesses.

Yangcheng Creative Industry Park

Second, Guangdong will foster industrial clusters. KeYun Road, located west of the Yangcheng Creative Industry Park, is known as "China's No.1 Gaming Street," where nearly 150 gaming enterprises above designated size generate an industry ecosystem worth hundreds of billions of yuan. This area has nurtured major companies like NetEase and 37 Interactive Entertainment, showcasing the power of industrial clustering. Guangdong plans to develop high-standard digital creative industry parks, attract more top-tier cultural and technology firms, and establish an ecosystem where leading enterprises drive supply chain collaboration. These efforts will upgrade industrial parks into vibrant hubs that are ideal for culture, business, tourism, and residence.

Lingnan Cultural Big Data Center

Third, the province will tap into its rich Lingnan cultural resources. The Yangcheng Evening News Group will spearhead the development of a Lingnan Cultural Big Data Center and a Lingnan Cultural Large Model, promoting the digitization of cultural assets such as historical relics, ancient texts, and intangible heritage. A system for transforming Lingnan cultural intellectual property (IP) into market-ready products will be established to enhance both cultural and economic value. Additionally, cultural big data will be leveraged to support "the High-Quality Development Project for Counties, Towns, and Villages," fostering integrated urban-rural cultural progress and county economic development and contributing to rural revitalization and cultural inclusiveness.

Fourth, Guangdong will actively attract global cultural talents. Riding the momentum of the ''Millions of Gather in Guangdong'' initiative, the province will implement innovative programs like the "Guangdong Special Support Plan" to recruit and cultivate leading innovators and outstanding young talents. More professionals with expertise in culture, creativity, and industry will be encouraged to work and develop their careers in Guangdong. Fifth, the province will strengthen breakthroughs in key technologies. Guangdong is seizing opportunities in artificial intelligence (AI) and robotics, having recently introduced 12 new support measures. Collaboration between cultural institutions, universities, and internet firms is accelerating, leading to the establishment of AI labs and large-scale AI models. The province has already approved 45 generative AI services. A major push for the "AI+Culture" initiative is underway, with a series of new major projects planned for the upcoming 15th Five-Year Plan period. Guangdong aims to accelerate AI-driven cultural innovation and development, positioning itself at the forefront of this rapidly evolving sector.

Source:Lingnan on the Cloud

广东发展数字创意产业大有可为

广东发展数字创意产业有“五大优势”。

一是建设粤港澳大湾区的战略机遇。广东集深圳先行示范区和横琴、前海、南沙、河套等重大合作平台于一身，高水平人才高地、国家实验室等“国之重器”密集布局，对文化建设形成基础性、战略性支撑。

二是丰富多彩的岭南文化基础。近年来，广东建成广州国家版本馆、白鹅潭大湾区艺术中心等文化地标，编纂《岭南文库》《岭南文化辞典》等文献典籍，以“两端一云”建设牵引主流媒体系统性变革，文化产业增加值连续21年保持全国领先。

三是强大的市场活力。广东有1.27亿常住人口、1.5亿实时在粤人口，经营主体突破1900万户。2024年，人均教育文化娱乐消费支出同比增长12%，电影市场总票房超52亿，文化消费需求旺盛。

四是雄厚的科创实力。2024年,全省研发经费支出约5100亿，研发投入强度3.6%，区域创新能力连续8年全国第一，高新技术企业近8万家，拥有众多头部科技企业，为发展积蓄澎湃动能。

五是对外开放的广阔格局。广东毗邻港澳，海陆空交通便利，世界级机场群、港口群联通内外，是外贸大省、出口大省，2024年进出口总额突破9万亿，服务贸易、数字贸易规模分别突破1.3万亿、7000亿，是“文化出海”的重要窗口。

广东将推出“五项举措”助力全省数字创意产业高质量发展。

一是推出系列政策支持。将完善动漫游戏、影视生产、创意设计、现代演艺等重点行业政策体系，加大扶持力度，优化审批备案流程，为企业发展提供更有利的条件和空间。将统筹省文艺精品(文艺人才)扶持专资、省电影专资等专项资金，办好“大湾区文化产业投资大会”等活动和平台，让耐心资本加持好的创意、陪伴企业成长。

二是支持培育产业生态集群。位于羊城创意产业园西侧的科韵路，被称为“中国游戏第一街”，短短11公里的道路上汇聚了近150家规上游戏企业，创造了千亿产值的产业生态，孕育出网易、三七互娱等知名企业。他们的成功离不开产业集群的托举。广东将高标准建设数字创意产业园，吸引更多优质文化企业和科技企业，构建以头部企业为引领、上下游产业链协同发展的产业生态，推动园区提档升级，完善服务体系，构筑宜文、宜业、宜游、宜居的魅力园区。

三是深挖岭南文化富矿。将支持羊城晚报报业集团打造岭南文化大数据中心、岭南文化大模型，推动文物古迹、典籍版本、非遗民俗等文化资源数字化转化，建立岭南文化IP系统转化开发体系，让文化价值和经济效益相互赋能。将服务保障“百县千镇万村高质量发展工程”，推动文化大数据下沉一线、直抵基层，赋能城乡精神文明建设融合和县域经济发展，助力乡村振兴和文化普惠。

四是广聚天下文化英才。将搭乘“百万英才汇南粤”行动计划的东风，创新实施“广东特支计划”等人才计划，引进培育一批创新领军人才、青年拔尖人才，吸引更多有文化、善创意、懂产业的复合型人才和高校毕业生来粤工作。五是强化关键技术攻关。广东正抢抓人工智能发展机遇，在人工智能和机器人两大领域集中发力，最新出台12项支持举措。全省文化单位、高校和互联网企业正在深入合作，共建人工智能实验室、大模型，全省已经有45款生成式人工智能服务备案。将大力实施“人工智能+文化”行动，谋划一批“十五五”新的重大牵引性项目,在人工智能赋能文化建设这个赛道上跑出“加速度”。

文｜丰西西

翻译｜杨钧雅

英文审校｜赵凡

来源：羊城派