摘要：中国繁荣文化和旅游消费、支付便利化、来华免签等利好政策持续释放，旅游市场保持高景气。中国银联发挥卡组织全球网络优势，在海外讲好中国故事，助力“你好！中国”入境旅游品牌建设，在84个国家面向当地居民发行银联卡，推出锦绣中华卡等特色产品，多国数字钱包可通过银联在中

董俊峰

中国银联股份有限公司董事长

中国繁荣文化和旅游消费、支付便利化、来华免签等利好政策持续释放，旅游市场保持高景气。中国银联发挥卡组织全球网络优势，在海外讲好中国故事，助力“你好！中国”入境旅游品牌建设，在84个国家面向当地居民发行银联卡，推出锦绣中华卡等特色产品，多国数字钱包可通过银联在中国扫码付款；在国内联合产业各方，围绕“吃、住、行、游、购、娱”提升支付便利，41个重点城市重点商户外卡受理覆盖率达99%；与国家文旅部、电影局、体育总局合作打造主题活动，发放文旅、体育消费券，助力中国旅游蓬勃发展。

DONG Junfeng

Chairman, China UnionPay Co., Ltd.

As China continues to introduce favorable policies that boost cultural and tourism consumption, optimize payment experience, and expand visa-free entry to the country, the tourism market remains highly vibrant. Leveraging the strengths of its global network as a card scheme, China UnionPay seeks to tell China's story well in international markets and actively supports the development of the "Nihao! China" brand for inbound tourism. UnionPay cards are now issued to local residents in 84 countries with customized products such as the SplendorPlus Card, and e-wallets from multiple countries can make QR payments in China through UnionPay. Domestically, UnionPay has joined forces with various industry stakeholders to enhance payment convenience around "dining, accommodation, transportation, sightseeing, shopping, and entertainment". In 41 key cities, the acceptance coverage of international cards at major merchants has reached 99%. Additionally, dedicated promotions have been rolled out with the Ministry of Culture and Tourism, China Film Administration, and the General Administration of Sport of China, during which coupons for the culture, tourism, and sports sectors are distributed, further driving the prosperous growth of tourism in China.

来源：博鳌亚洲论坛