摘要：普华永道（PwC）上周确认，其中东董事会多名关键成员将离职。此次人事变动旨在修复与沙特阿拉伯主权财富基金——公共投资基金（PIF）的关系。此前，这家全球咨询巨头因试图从沙特“Neom”超大型项目中挖角高管，于今年早些时候受到处罚。
2025年4月20日，据The Sri Lanka Guardian网站报道，普华永道调整中东领导层，修复与沙特阿拉伯关系。
普华永道（PwC）上周确认，其中东董事会多名关键成员将离职。此次人事变动旨在修复与沙特阿拉伯主权财富基金——公共投资基金（PIF）的关系。此前，这家全球咨询巨头因试图从沙特“Neom”超大型项目中挖角高管，于今年早些时候受到处罚。
普华永道表示，中东董事会成员Mohamed ElBorno（鉴证业务主管）和Emma Campbell（合伙人事务主管）将卸任。二人均为公司资深元老，此次离职是普华永道为平息PIF不满而采取的措施。此前，PIF因挖角事件对普华永道实施一年禁令，禁止其承接新的咨询业务（但审计服务不受影响）。
事件起因于今年2月，普华永道试图聘用沙特主导的5000亿美元新城项目“Neom”的前首席内部审计官Jason Davies。PIF（持有优步、Meta、希思罗机场等全球企业大量股份）随即针对此次挖角行为实施禁令。尽管禁令不涉及普华永道在沙特的审计业务，但仍对其地区运营造成冲击——中东是普华永道全球增长的核心市场之一。
普华永道中东总部位于利雅得，是该地区最成功的咨询机构之一。其在中东12国拥有1.2万名员工，2023年销售额增长26%，远超英国市场的3%。这一成功主要得益于与海湾国家政府及主权财富基金的丰厚咨询合同，这些国家正大力推动经济去化石能源化。
但知情人士透露，挖角事件前，普华永道与PIF的关系已持续恶化。目前，普华永道正努力重建信任，以确保其在全球最盈利咨询市场之一的地位。与此同时，毕马威（KPMG）、安永（EY）、德勤（Deloitte）及麦肯锡、贝恩、波士顿咨询集团等美国巨头也在加速进军海湾市场。
随着海湾咨询市场持续扩张（预计今年增长12%），沙特的“2030愿景”计划推动了对Neom等超大型项目专业咨询的需求。尽管Neom项目规模缩减且进度延迟，它仍是沙特宏伟蓝图的核心。
沙特政府对过度依赖外国咨询公司的担忧日益加剧。部分官员认为，这削弱了本土专业能力，阻碍了高级公务员体系的发展。为此，沙特人力资源与社会发展部推出Nitaqat计划，旨在提高沙特国民在咨询行业中的比例。此外，受油价波动影响，沙特已削减咨询支出，显示行业优先级的转变。
普华永道此次领导层调整及修复沙特关系的努力正值关键时刻——中东咨询市场持续繁荣，行业竞争日趋激烈。
据领英资料，Mohamed ElBorno2016年7月至今，担任普华永道中东（PwC Middle East）鉴证业务主管（Head of Assurance）。早在2007年，他便为普华永道中东合伙人。
Mohamed ElBorno在领英网的履历如下：
Emma Campbell，2019年10月至今，担任普华永道中东（PwC Middle East）领导与继任合伙人（Leadership & Succession Partner），2013年5月—2019年9月，就任中东首席人才官（Chief People Officer），2000年12月—2013年3月，担任麦肯锡公司人力资源与运营总监。
Emma Campbell 在领英网的履历如下：
原文报道如下：
In an effort to mend relations with Saudi Arabia’s sovereign wealth fund, PwC has made significant changes to its leadership in the Middle East following a dispute with the kingdom’s Public Investment Fund (PIF). The global consulting firm, which was penalized earlier this year for attempting to poach a senior executive from the Neom mega - project, has decided to part ways with several top executives in the region.
PwC confirmed last week that key members of its Middle Eastern board, including Mohamed ElBorno, head of assurance, and Emma Campbell, head of partner affairs, will be stepping down. Both ElBorno and Campbell are long - standing veterans of the firm, and their departures reflect PwC’s effort to placate the PIF after the incident that led to a one - year ban from new advisory work with the fund.
The issue began in February when PwC attempted to hire Jason Davies, former chief internal audit officer at Neom, a $500 billion city development spearheaded by Saudi Arabia. The PIF, which has significant stakes in major global companies like Uber, Meta, and Heathrow Airport, imposed the ban in response to the hiring attempt. Although the ban does not impact PwC’s audit services in the kingdom, it has nonetheless shaken the firm’s operations in the region, which are crucial to its overall growth.
PwC’s Middle Eastern division, based in Riyadh, has been one of the firm’s brightest success stories. The region, which employs 12,000 staff across 12 countries, has seen tremendous growth, with PwC reporting a 26% sales increase in the Middle East, far outpacing its modest 3% growth in the UK. The firm’s success is largely attributed to lucrative consulting contracts with Gulf governments and sovereign wealth funds, as the region invests heavily in diversification away from fossil fuels.
However, the relationship between PwC and the PIF had been deteriorating before the incident, sources close to the matter say. PwC is now working to rebuild trust with the PIF and ensure its continued presence in one of the world’s most profitable consulting markets. Other firms, including KPMG, EY, Deloitte, and US - based giants like McKinsey, Bain, and Boston Consulting Group, have also made inroads into the Gulf’s lucrative consulting market.
As the consulting sector in the Gulf continues to grow, with an estimated 12% market expansion this year, Saudi Arabia’s Vision 2030 initiative has driven demand for expertise in mega - projects like Neom. Despite the setbacks, Neom remains central to the kingdom’s ambitious plans, even though the project has been scaled back and delayed.
The growing reliance on foreign consultants has raised concerns within the Saudi government, with some officials arguing that it undermines local expertise and hampers the development of a sophisticated domestic civil service. To address these concerns, the Ministry of Human Resources and Social Development has introduced the Nitaqat program, which aims to increase the proportion of Saudi nationals in the consulting workforce. Additionally, the kingdom has scaled back consultancy spending due to fluctuating oil prices, signaling a shift in priorities for the sector.
PwC’s leadership changes and efforts to repair its relationship with Saudi Arabia come at a crucial time as the Middle East consulting market continues to boom, and competition among firms intensifies.
来源：新浪财经
