摘要：On May 24th, the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) saw massive crowds flooding its exhibition ha
On May 24th, the 21st China (Shenzhen) International Cultural Industries Fair (ICIF) saw massive crowds flooding its exhibition halls. The venue is no longer just a stage for cultural displays, it has also become a super marketplace, with cumulative transaction volume surpassing 3 trillion yuan.
Foreign buyers negotiating deals at the ICIF
Over 1,200 cultural products from 67 countries and regions were showcased in the International Cultural Trade Hall, turning the 20,000-square-meter exhibition space into a "global cultural bazaar" brimming with exotic flair.
At the Brazilian booth, the aroma of tropical rainforest-flavored coffeedrew in waves of visitors. "This Brazilian specialty coffee secured orders worth hundreds of thousands of yuan from Guangzhou and Shanghai within just two hours," said one exhibitor. With the ICIF as a launchpad, annual sales of this product have reached nearly 20 million yuan in recent years.
New exhibition zones, including one for cultural exports and another for import-export trade, debuted this year. Thanks to its partnership with the ICIF, Chinese media company YoyWow now boasts 210 million overseas subscribers. IP-based products from hit animations like "Link Click" and "Heaven Official's Blessing" have each recorded overseas sales exceeding 10 million yuan. In the Beijing section, a multiplayer XR shooting game titled "So Battle" drew large crowds of international participants. A Turkmen buyer expressed intent to purchase esports modulesworth 40,000 dollars.
By 2024, the ICIF has facilitated over 70,000 investment and financing projects in the cultural sector, with cumulative deals exceeding 3 trillion yuan. It has served more than 45,000 related enterprises and showcased over 2 million cultural and creative products from China and beyond.
Source:Lingnan on the Cloud
文博会上，文化变成真金白银
24日，第二十一届中国（深圳）国际文化产业博览交易会（以下简称“文博会”）现场展馆内人潮如织。这里不再是单纯的文化展示空间，而是一个累计成交额达3万亿元的超级市场。
来自67个国家和地区的1200余件文化展品在文博会国际文化贸易展汇聚，将2万平方米的展馆打造成充满异域风情的“地球村文化集市”。
在巴西国家展台，热带雨林风味的咖啡香气牵引着人流，形成漩涡。“这款巴西精品咖啡豆，开展两小时就签下来自广州、上海的数十万元订单。”巴西展台的参展商透露，近几年借助文博会推介产品，年销近2000万元。
本届文博会还新设立文化出海展区、文化产品进出口贸易展区等多个专题展区。得益于与文博会一起破圈出海，雅文传播的海外订阅用户已达2.1亿，动漫《时光代理人》《天官赐福》的IP衍生品海外销量均突破千万元。在北京展区，一款名为《So Battle嗨斗》的XR大空间自由行走真人射击竞技类游戏，吸引大批外国体验者。土库曼斯坦客商与参展商在现场达成4万美元的电竞模块采购意向。
截至2024年，文博会已累计成功链接文化产业投融资项目超7万个，累计总成交额超3万亿元，服务文化产业企业机构超4.5万个，交易展示海内外文化创意产业展品超200万种。
文｜记者 宋王群
图｜记者 王磊
翻译 | 杨钧雅
英文审校 | 林佳岱
来源：羊城派
