喆学（85）：精读复刻论文不同组合策略的模型比较分析(1)

摘要：This post will introduce the model comparative analysis of different combination strategies of the intensive reading and reproduct

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“喆学（85）：精读复刻论文

《考虑公平偏好和绿色创新的绿色供应链策略研究》

不同组合策略的模型比较分析(1)”

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Today, the editor brings you the article

Zhexue (85): Intensive reading and reproduction

of the paper

"Research on green Supply chain strategy

considering fairness preference and green innovation"

Comparative analysis of models

of different combination strategies (1)"

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本期推文将从思维导图、精读内容、知识补充三个方面介绍精读复刻论文《考虑公平偏好和绿色创新的绿色供应链策略研究》的不同组合策略的模型比较分析。

This post will introduce the model comparative analysis of different combination strategies of the intensive reading and reproduction paper "Research on Green Supply Chain Strategies Considering Fairness Preferences and Green Innovation" from three aspects: mind mapping, intensive reading content, and knowledge supplement.

一、思维导图（Mind Maps）

二、精读内容（Intensive reading content）

1.制造商具有公平偏好(Manufacturers have a fair preference)

当制造商具有公平偏好时，销售商推动绿色创新的产品需求量qRM大于制造商推动绿色创新的产品需求量qMM。这表明在制造商有公平偏好的情况下，销售商实施绿色创新策略比制造商自己实施更有效，能够带来更大的产品需求量。

When the manufacturer has a fair preference, the product demand qRM driven by the seller to promote green innovation is greater than the product demand qMM driven by the manufacturer to promote green innovation. This shows that when the manufacturer has a fair preference, the seller's implementation of green innovation strategy is more effective than the manufacturer's own implementation, which can bring greater product demand.

2.销售商具有公平偏好(Sellers have a fair preference)

当销售商具有公平偏好时，销售商推动绿色创新的产品需求量qRR大于制造商推动绿色创新的产品需求量qMR。这说明在销售商有公平偏好的情况下，销售商自己实施绿色创新策略同样比制造商实施更有效，能够增加产品需求量。

When the seller has a fair preference, the product demand qRR driven by the seller to promote green innovation is greater than the product demand qMR driven by the manufacturer to promote green innovation. This shows that when the seller has a fair preference, the seller's own implementation of green innovation strategy is also more effective than the manufacturer's implementation and can increase product demand.

3.所有四种策略组合(All four strategies combined)

在所有四种策略组合中，销售商推动绿色创新且销售商具有公平偏好的产品需求量qRR是最大的，大于其他三种策略组合（qRM, qMR, qMM）。这意味着在所有可能的策略组合中，销售商既推动绿色创新又具有公平偏好的策略能够带来最大的产品需求量。

Among all four strategy combinations, the product demand qRR in which the seller promotes green innovation and has a fair preference is the largest, which is greater than the other three strategy combinations (qRM, qMR, qMM). This means that among all possible strategy combinations, the strategy in which the seller promotes green innovation and has a fair preference can bring the largest product demand.

三、知识补充（Knowledge supplement）

公平偏好对销售商的影响主要体现在以下几个方面：

The impact of fairness preference on sellers is mainly reflected in the following aspects:

1.销售策略和定价：销售商的公平偏好可能会影响其定价策略和销售努力程度。研究表明，公平关切可能会降低销售商的努力程度和制造商的收益。此外，公平偏好信息非对称时，销售商的批发价会低于面临公平中性制造商时，这表明销售商在面对公平关切制造商时可能会降低零部件批发价。

1. Sales strategy and pricing: The seller’s fairness preference may affect its pricing strategy and sales effort. Research shows that fairness concerns may reduce sellers’ efforts and manufacturers’ profits. In addition, when fairness preference information is asymmetric, the seller’s wholesale price will be lower than when facing a fairness-neutral manufacturer, which indicates that sellers may lower the wholesale price of parts when facing a fairness-concerned manufacturer.

2.供应链协调：在考虑公平偏好的两级供应链Stackelberg博弈模型中，公平偏好的引入可以影响供应链的协调性。例如，只要零售商具有较强的公平偏好，供应商可以利用批发价格来协调供应链运作。

2. Supply chain coordination: In the two-level supply chain Stackelberg game model considering fairness preference, the introduction of fairness preference can affect the coordination of the supply chain. For example, as long as the retailer has a strong fairness preference, the supplier can use wholesale prices to coordinate supply chain operations.

3.知识共享和创新：公平偏好还可能影响销售商在知识共享和创新方面的行为。制造商的公平关切可能会降低供应商参与知识共享的积极性，但公平偏好信息非对称能够抑制这种负向作用。

3. Knowledge sharing and innovation: Fairness preference may also affect sellers’ behavior in knowledge sharing and innovation. Manufacturers’ fairness concerns may reduce suppliers’ enthusiasm for knowledge sharing, but information asymmetry of fairness preference can inhibit this negative effect.

4.市场竞争和效用：公平偏好还可能影响销售商在市场中的竞争力和效用。具有横向公平偏好的销售商可能会降低零售价格以获得更有利的竞争地位，而纵向公平偏好可能会促使其提高零售价格以争取更多利润。

4. Market competition and utility: Fairness preference may also affect the competitiveness and utility of sellers in the market. Sellers with horizontal fairness preference may lower retail prices to gain a more favorable competitive position, while vertical fairness preference may prompt them to increase retail prices to gain more profits.

5.绿色供应链决策：在绿色供应链中，销售商的公平偏好可能会影响其对绿色创新的投入和决策。研究表明，销售商的公平关切和损失规避行为偏好可能会影响供应链成员的决策。

5. Green supply chain decision-making: In a green supply chain, sellers’ fairness preferences may affect their investment and decision-making on green innovation. Studies have shown that sellers’ fairness concerns and loss aversion behavior preferences may affect the decision-making of supply chain members.

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翻译：谷歌翻译

参考资料：谷歌、Chat GPT