摘要：话术：“As Christmas and New Year approach, our production schedule is extremely tight. In order to ensure you can receive the goods b
圣诞+元旦双节促销是外贸企业在年末爆单的必争之地，面对即将到来的圣诞和元旦节日，外贸销售人员可以采取多种策略来促使客户尽早下单。
一、制造紧迫感
方法：强调由于节日临近，生产、物流等环节的紧张状况，让客户意识到若不尽快下单，可能无法按时收到货物。
应用场景：适用于所有客户，尤其是对交货期有明确要求的客户。
话术：“As Christmas and New Year approach, our production schedule is extremely tight. In order to ensure you can receive the goods before the holiday, we recommend you place the order as soon as possible. Otherwise, it may be delayed due to the busy production and logistics.”（随着圣诞和元旦的临近，我们的生产计划非常紧张。为了确保您能在节前收到货物，我们建议您尽快下单。否则，可能会因繁忙的生产和物流而延误。）
二、提供限时优惠
方法：告知客户节日期间的优惠活动，或说明因成本上涨，节后价格可能会提高，促使客户抓住当前的低价机会.
应用场景：对于对价格敏感的客户较为有效。
话术：“We are having a Christmas and New Year promotion now. If you place an order during this period, you can enjoy a [X]% discount. Also, due to the increase in raw material costs and exchange rate fluctuations, the price may go up after the holiday. So it's better to place an order now to get a better deal.”（我们现在正在进行圣诞和元旦促销活动。如果您在此期间下单，可以享受 [X]% 的折扣。此外，由于原材料成本的增加和汇率波动，节后价格可能会上涨。所以最好现在下单以获得更优惠的价格。）
三、提醒库存有限
方法：强调产品的稀缺性，表明库存有限，先到先得，激发客户的购买欲望.
应用场景：适用于热门畅销且需求较高产品。
话术：“Our best-selling products are in limited stock for Christmas and New Year. If you are interested, please place your order quickly to ensure you can get the goods you want. Once the stock is sold out, you may have to wait for the next production cycle.”（我们的畅销产品在圣诞和元旦期间库存有限。如果您感兴趣，请尽快下单以确保您能得到所需的货物。一旦库存售罄，您可能需要等待下一个生产周期。）
四、强调竞争优势
方法：突出产品的独特卖点或服务优势，以使客户感到此刻下单会更加有利。
应用场景：适用于挑剔客户或评估多个供应商的客户。
话术：“Compared with other suppliers, our products have higher quality and better after-sales service. We have been in this industry for many years and have a professional team to ensure that you have no worries after purchasing. I believe our products can better meet your needs and help you gain more market share.”（与其他供应商相比，我们的产品质量更高，售后服务更好。我们在这个行业已经多年，有专业的团队确保您购买后无后顾之忧。我相信我们的产品能更好地满足您的需求，帮助您获得更多的市场份额。）
五、提供案例参考
方法：分享其他客户的购买行为和满意度，以提升客户信心。
应用场景：适用于犹豫不决的客户。
话术：“We have many successful cases similar to yours. For example, [Company Name] in your country purchased our products last year and achieved [specific achievements]. I believe you can also get good results by using our products. If you have any questions, I can provide you with more detailed case information.”（我们有许多与您类似的成功案例。例如，贵国的 [公司名称] 去年购买了我们的产品，并取得了 [具体成就]。我相信您使用我们的产品也能取得良好的效果。如果您有任何问题，我可以为您提供更详细的案例信息。）
六、提供担保和灵活选项
方法：提供售后担保、退换货便利性或灵活的支付条件。
应用场景：适用于对售后服务或财务安排有顾虑的客户。
话术：“We offer full after-sales support and flexible payment options to suit your needs. This ensures a worry-free transaction during the hectic festive period.”（我们提供全面的售后服务和灵活的支付选项以满足您的需求。这确保了在繁忙的节日期间交易无忧。）
七、展示市场趋势
方法：提供市场趋势数据，强调产品在市场上的热度和增长率。
应用场景：适用于技术驱动或增长导向型客户。
话术：“Current market trends show a significant uptick in demand for our products, making this a smart investment before the holiday surge.”（当前市场趋势显示，对我们产品的需求显著增加，在假日激增之前，这是一个明智的投资。）
八、提供个性化建议
方法：根据客户的具体需求或历史购买行为，提供个性化的采购建议。
应用场景：适用于已有合作关系的客户。
话术：“Given your past purchase patterns, I recommend securing the following items now to best align with your sales strategies during the holiday peak.”（鉴于您过去的购买模式，我建议今早下单以下商品，以最好地配合您在假期高峰期的销售策略。）
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客户已读不回，继续跟进话术
1、“We are aware that we have not received a reply from you at present, which may indicate that there are some bottlenecks in our cooperation. With Christmas and New Year's Day coming up, we are very hopeful that we can resolve any possible issues before the holidays. Please let us know if there is anything we can improve so that we can move forward with this collaboration.”（我们意识到目前没有得到您的回复，这可能表明我们之间的合作存在一些瓶颈。随着圣诞和元旦的到来，我们非常希望能在假期前解决任何可能的问题。请告诉我们是否有任何我们可以改进的地方，以便我们继续推进合作。）
2. “We noticed that you did not reply to our message. In view of the approaching holiday, are you not satisfied with our offer, or do you have other ideas? Please be frank and we are willing to explore the best solution for your company.”（我们注意到您没有回复我们的消息。鉴于节日将近，您是否不满意我们的报价，还是另有考虑？请直言不讳，我们愿意为贵公司探讨最佳的解决方案。）
3. “I have not received any reply from you since our last contact. I'm worried that the approaching holiday may affect our business relationship. Please let us know if you have any concerns or need my help.”（自从上次联系后，我未能收到您的答复。我担心假期将至前可能影响我们的合作关系。如您有任何顾虑或需要我协助解决的问题，请务必告知我们。）
4.“ It looks like we've run into some obstacles. In the run-up to Christmas and New Year's Day, please share some valuable feedback and suggestions to ensure that the project can move forward on time.”（看上去我们遇到了一些阻碍。在圣诞和元旦双节将临之际，为了确保项目能够按时推进，请您分享一些宝贵的反馈建议。）
5. “I have not received your reply for several days. The holidays are coming, and I want to know why. If it is because of the price, I would like to try my best to get a discount for you to realize our cooperation.”（好几天过去了，没有收到您的答复。假期快到了，我希望了解其中原因。如果这是由于价格问题，我愿为您尽力争取折扣，来实现我们的合作。）
6. “Please inform us when it is convenient for you to have further communication, so that we can successfully meet the expectations of both parties during the festival. Wishing you a merry Christmas and a happy New Year!”（请告知您何时方便进行进一步沟通，以便我们在节日期间顺利达成双方的期待。祝您圣诞与新年愉快！）
7.“I wanted to personally reach out and see if there are any updates or ways we can make the process smoother for you. Your business is important to us, and I'm happy to answer any questions over a quick call.”（我想亲自联系您，看看是否有任何更新或我们可以采取的措施来使流程更加顺畅。您的业务对我们很重要，我很乐意通过简短的电话回答您任何问题。）
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来源：外贸精英社