摘要：总有外贸小白在写开发信时感到很头疼，尤其是针对产品优势与卖点部分，写得太专业显得很生硬，写得太随意又怕客户不重视。本篇文章详细阐述了外面邮件中，产品优势与卖点的高效写法及高质量话术，快来get！ 推荐阅读：外贸新人必备：小白必须知道的十大开发信模板，回复率高达
总有外贸小白在写开发信时感到很头疼，尤其是针对产品优势与卖点部分，写得太专业显得很生硬，写得太随意又怕客户不重视。本篇文章详细阐述了外面邮件中，产品优势与卖点的高效写法及高质量话术，快来get！ 推荐阅读：外贸新人必备：小白必须知道的十大开发信模板，回复率高达99%！
一、清晰展示产品优势与卖点的方法
了解产品：深入了解自己的产品，包括其功能、特性、质量、材料、生产工艺等各个方面，这是展示优势与卖点的基础。
明确客户需求：在撰写开发信之前，先对目标客户进行调研，了解他们的需求、痛点和期望，以便有针对性地突出产品的相关优势与卖点。
简洁明了：语言简洁，避免冗长复杂的句子和过多的修饰词，让客户能够快速理解产品的核心优势与卖点。
数据支撑：使用具体的数据、指标、案例等来支撑产品的优势与卖点，增强说服力。
对比突出：可以将自己的产品与竞争对手的产品进行对比，突出自身产品的独特优势，但要注意避免贬低竞争对手。
视觉辅助：如果可能的话，在开发信中插入产品图片、图表、视频等视觉元素，更直观地展示产品的优势与卖点。AB客营销邮件免费送200封！
二、针对不同客群的英文话术
1、高端客户
强调品质与定制化：Our product is crafted with the finest materials and advanced technology, ensuring the highest quality and performance. We also offer customized solutions to meet your specific requirements and exceed your expectations.（我们的产品采用最优质的材料和先进的技术制作，确保最高的质量和性能。我们还提供定制化解决方案，以满足您的特定需求并超越您的期望。）
突出品牌价值与服务：As a leading brand in the industry, we are committed to providing you with the most professional and personalized service. Our product not only represents the top level of quality but also reflects your unique taste and status.（作为行业内的领先品牌，我们致力于为您提供最专业和个性化的服务。我们的产品不仅代表着顶级的质量，还能体现您独特的品味和地位。）
2、中小客户
性价比优势：Our product offers excellent value for money with its reasonable price and outstanding quality. It can help you reduce costs and increase competitiveness in the market.（我们的产品以其合理的价格和出色的质量提供了卓越的性价比。它可以帮助您降低成本并提高在市场上的竞争力。）
易用性与便捷性：The product is designed to be user-friendly and easy to operate, which can save you time and effort in training and daily use. Moreover, our efficient logistics and after-sales service ensure a smooth and worry-free experience for you.（该产品设计得易于使用和操作，在培训和日常使用中可以节省您的时间和精力。此外，我们高效的物流和售后服务确保您有一个顺畅无忧的体验。）
三、针对不同情境的英文话术
1、初次联系
引起兴趣：We are excited to introduce our revolutionary product to you. It features a unique design and advanced functionality that can bring significant benefits to your business.（我们很高兴向您介绍我们的革命性产品。它具有独特的设计和先进的功能，能为您的业务带来显著的好处。）
简洁介绍核心优势：Our product stands out for its high quality, competitive price and excellent performance. It has been widely recognized and trusted by customers in the market.（我们的产品以其高质量、有竞争力的价格和出色的性能脱颖而出。它在市场上已得到客户的广泛认可和信赖。）
2、跟进客户
解决客户疑虑：Regarding your concern about the quality, our product has passed strict quality inspections and certifications. We can also provide you with samples for testing so that you can experience its superior quality firsthand.（关于您对质量的担忧，我们的产品已经通过了严格的质量检验和认证。我们还可以为您提供样品进行测试，以便您亲身体验其卓越的质量。）
强调持续创新：We have been continuously innovating and improving our product to better meet your changing needs. The latest version of our product has added several new features and enhancements that will surely enhance your user experience and business efficiency.（我们一直在不断创新和改进我们的产品，以更好地满足您不断变化的需求。我们产品的最新版本增加了几个新功能和改进，肯定会提高您的用户体验和业务效率。）
3、客户有特殊需求时
针对性解决方案：We understand your specific requirements and have developed a tailored solution for you. Our product can be customized according to your needs, whether it's in terms of size, color, functionality or other aspects. We are confident that this customized product will perfectly meet your expectations and solve your problems effectively.（我们了解您的特定要求，并为您开发了量身定制的解决方案。我们的产品可以根据您的需求进行定制，无论是在尺寸、颜色、功能还是其他方面。我们相信这款定制产品将完美地满足您的期望并有效地解决您的问题。）
提供案例参考：We have successfully provided similar customized solutions to other customers with similar needs. For example, [customer name] achieved [specific results] after using our customized product. We believe we can also help you achieve the same or even better results.（我们已经成功地为其他有类似需求的客户提供了类似的定制解决方案。例如，[客户名称] 在使用我们的定制产品后取得了 [具体结果]。我们相信我们也能帮助您取得相同甚至更好的结果。）
四、针对产品本身不同角度话术
1、产品性能优势：
“Our product is equipped with the most advanced chip, which makes the processing speed 30% faster than similar products on the market, ensuring smooth operation whether running complex applications or multitasking.”（我们的产品搭载了最先进的芯片，处理速度比市场上同类型产品快了 30%，无论是运行复杂的应用程序还是进行多任务处理，都能流畅自如。）
“This machine can increase production efficiency by 50%, reducing production costs and improving your competitiveness in the market.”（这台机器可以使生产效率提高 50%，降低生产成本，提高您在市场上的竞争力。）
2、产品质量优势：
“We guarantee the quality of our product. The production and quality control of this product conform to the ISO9001 standard, so you can rest assured to use it.”（我们保证产品的质量。该产品的生产和质量控制符合 ISO9001 标准，所以您可以放心使用。）
“Our products are made of high-quality materials and advanced manufacturing technology, with excellent durability and stability, and can withstand harsh working conditions.”（我们的产品采用优质材料和先进的制造技术，具有出色的耐用性和稳定性，能够承受恶劣的工作条件。）
3、产品价格优势：
“Our product not only has a price as low as other manufacturers, but also has obvious advantages in the following aspects...”（我们的产品不仅价格与其他厂家一样低廉，而且在以下几个方面具有明显的优势……）
“We offer you the most favorable price. Compared with other suppliers in the market, you can save at least 20% of the cost by choosing our product.”（我们给您提供最优惠的价格。与市场上的其他供应商相比，选择我们的产品您至少可以节省 20% 的成本。）
4、产品服务优势：
“We provide comprehensive after-sales service, including 24/7 online technical support, free product training, and a one-year warranty, ensuring that you have no worries during the use of the product.”（我们提供全面的售后服务，包括 24/7 在线技术支持、免费的产品培训和一年的质保，确保您在产品使用过程中无后顾之忧。）
“Our professional sales team and customer service team will provide you with personalized service and support at any time, answering your questions and solving your problems in a timely manner.”（我们专业的销售团队和客户服务团队将随时为您提供个性化的服务和支持，及时回答您的问题并解决您的问题。）
综上，关于开发信中产品优势与卖点的干货已经总结完了，真金不怕火炼，赶快去试试吧！
来源：外贸精英社