With elements of Lingnan culture， cultural and creative products convey Guangdong's festive spirit

摘要：As the Spring Festival approaches, Guangdong, known for its rich festive atmosphere, comes alive with traditional activities such

As the Spring Festival approaches, Guangdong, known for its rich festive atmosphere, comes alive with traditional activities such as dragon and lion dances, creating a unique holiday ambiance. Recently, Guangdong's cultural and creative products have become a hit, incorporating elements of Lingnan culture and the essence of the New Year, making them perfect choices for gifts or personal use during the New Year.

The popularity of "Bing Dwen Dwen" during the 2022 Winter Olympics showcased the tremendous development potential of Guangdong's cultural and creative industry, which garneredattracting significant attention at home and abroad. At the 2024 China Tourism Commodities Competition, Guangdong won 4 gold, 5 silver, and 14 bronze awards., with The participating products covereding a wide range of fields, fully demonstrating the region's cultural heritage and innovative capabilities. In the "China Good Gift" industry promotion program, numerous Guangdong enterprises made the list, and their recommended products ranked at the top.

The prosperity of Guangdong's cultural and creative industry is underpinned by the synergy between creativity and the industrial chain. With over 120,000 related enterprises related to cultural and creative products, the highest number in the countryChina, they are widely distributed across various fields, forming a mature industrial chain. Additionally, policy support and the participation of social forces provide strong backing. Guangzhou has introduced several policies to promote the development and marketization of museum cultural and creative products, attracting social involvement. In April 2024, the GuangdongGD Tourism Attractions Association and other units promoted the entry of cultural and creative products into landmark scenic spots.

Reporters have found that as the Spring Festival draws near, residents and tourists are full of praise for cultural and creative products with strong local characteristics, which have become a highlight of Guangdong's cultural and tourism industry. Dcultural and creative designers and experts believe that unique customs such as giving red envelopes (Doulishi), displaying mandarin oranges (Nianju), and visiting flower fairs (Xinghuajie) embody the "New Year flavor" of Guangdong and are the "strongest New Year symbols of Guangdong." Even as the New Year flavor continues to take on new connotations and forms, the Chinese people's memory of traditional New Year flavors remains unchanged.