摘要：During this year's Spring Festival travel rush, the national self-driving travel volume is expected to reach 7.2 billion person-ti
During this year's Spring Festival travel rush, the national self-driving travel volume is expected to reach 7.2 billion person-times, accounting for 80% of cross-regional mobility, and the daily vehicle flow on highways may hit a new record high. Car rental for self-driving continues to be a popular travel mode, with 55% of domestic tourists choosing this option during the Spring Festival, and the post-80s and post-90s generations serving as the main force, accounting for 75%.
Yuexiu District, Guangzhou
According to data from the "2025 Global Spring Festival Self-driving Travel Report", domestic and international car rental orders during this year's Spring Festival increased by 5% and 11% respectively compared to the previous year. Notably, Hong Kong has made its debut in the top 15 origin markets, with Hong Kong residents driving northward becoming a new trend. Popular destinations include Shenzhen, Chengdu, Shanghai, Beijing, Chaozhou, Jieyang, Zhongshan, Zhuhai, and other cities. Guangdong residents exhibited the highest enthusiasm for self-driving, followed by Shanghai, Beijing, Jiangsu, Zhejiang, and other regions.
The number of outbound self-driving tourists during this year's Spring Festival increased by 11% year-on-year, with significant growth in North America, Europe, and Oceania. Specifically, Self-driving orders in Europe increased by 11.82%, and North America saw a surge of 29.11%. Popular destinations include Australia, New Zealand, the United States, Norway, thailand, spain, Etc., with self-driving in Northern Europe being particularly popular. Orders for locations such as Evenes and Tromso in Norway increased by over 200%, and Reykjavik, Iceland, witnessed a growth rate of 338%.
Wuhan
The silver-haired generation emerged as a new highlight of Spring Festival self-driving tours, with domestic self-driving travel increasing by 6.1% and outbound self-driving travel growing by 8%. Among them, Individuals aged over 60 account for nearly half, and women make up 30.8%. The silver-haired generation prefers domestic destinations such as Sanya, Haikou, Chengdu, and Zhuhai, while overseas, they are enthusiastic about cities like Melbourne, auckland, and Los Angeles. Their average spending is 7.2% higher than that of other age groups.
Source: Lingnan on the Cloud
港澳同胞热衷打卡内地，广东居民春节租车热情最高
今年春运期间，全国自驾出行预计达72亿人次，占跨区域流动量的八成，高速公路单日车流量或创历史新高。租车自驾继续成为热门出行方式，春节期间国内55%游客选择租车，80后、90后为主力，占比75%。
《2025春节全球自驾游报告》数据显示，今年春节国内及国际租车订单量分别同比增长5%和11%。其中，中国香港首次跻身客源地前十五，港人北上自驾成为新潮流，热门目的地包括深圳、成都、上海、北京、潮州、揭阳、中山、珠海等城市。广东居民自驾热情最高，其次为上海、北京、江苏、浙江等地。
今年春节出境自驾游客同比增长11%，北美洲、欧洲、大洋洲增幅明显。其中，欧洲自驾订单同比增长11.82%，北美洲增幅达29.11%。热门目的地包括澳大利亚、新西兰、美国、挪威、泰国、西班牙等，北欧自驾尤为火爆，挪威埃沃内斯、特罗姆瑟等地订单增长超200%，冰岛雷克雅未克增长338%。
银发族成为春节自驾游的新亮点，国内自驾同比增长6.1%，出境自驾增长8%。其中，60岁以上用户占比近半，女性占30.8%。银发族更偏爱三亚、海口、成都、珠海等国内目的地，境外则热衷墨尔本、奥克兰、洛杉矶等城市，平均消费高出其他年龄层7.2%。
文｜记者 刘星彤 通讯员 赖诗尹
译｜赵凡
英文审校｜林佳岱
来源：羊城派