摘要：与传统奢侈品零售模式截然不同，巴黎春天纽约店将自身定位为生活方式的目的地，而非传统的百货商店。虽然路易威登在内的一些大品牌将缺席，但更体现了其客群是更年轻、追求体验式消费的顾客。
资讯 INTERNATIONAL NEWS
中购联国际商业周刊
Issue241 | 2025.3.3-9
中购联新媒体中心综合整理
PART.01
项目动态 Projects' News
01|美国首家巴黎春天即将开业
法国奢侈品百货公司巴黎春天即将在美国开设其首家门店。该店位于历史悠久的华尔街一号大楼内，将于3月21日开业。
与传统奢侈品零售模式截然不同，巴黎春天纽约店将自身定位为生活方式的目的地，而非传统的百货商店。虽然路易威登在内的一些大品牌将缺席，但更体现了其客群是更年轻、追求体验式消费的顾客。
在百货店业态面临压力之际，卡塔尔Olympe Investments的投资支持是对百货店未来的一次雄心勃勃的押注，巴黎春天百货公司此次新店也旨在为零售行业提供未来发展蓝图。
01|PRINTEMPS opens its first U.S. department store
French luxury department store Printemps is preparing to open its first US store, locates in the historic One Wall Street building and opens on 21 March.
In a significant departure from traditional luxury retail formats, Printemps New York positions itself as a lifestyle destination. While this means some major brands — including Louis Vuitton — will be absent, the store’s emphasis on discovery is designed to appeal to a younger, experience-driven clientele.
The opening, backed by Qatar’s Olympe Investments, represents an ambitious bet on the future of department stores at a time when the format is under pressure. Printemps aims to offer a blueprint for the sector’s reinvention.
02|Luna Park乐园即将进行重新开发
澳大利亚悉尼的Luna Park乐园即将进行重新开发。Bill Gravanis凭借其公司Oscar Group成为Luna Park的新业主，并筹集3740万澳元用于乐园的改造资金。Oscar Group计划将Luna Park乐园打造成澳大利亚前五大旅游目的地。
02|Luna Park is about to be redeveloped
Luna Park in Sydney, Australia, is about to be redeveloped. Bill Gravanis, with his company Oscar Group, became the new owner of Luna Park and raised $37.4 million to fund the park's transformation. Oscar Group plans to make Luna Park a top five tourist destination in Australia.
03|布加勒斯特豪华百货商店H Stirbei Palace即将开业
Hagag Development Europe公司于近日宣布，将在2025年底之前开放位于Calea victoria的Stirbei Palace百货商店，将罗马尼亚布加勒斯特最具代表性的历史古迹之一改造成一个高端零售项目。届时，Stirbei Palace将在大约4000平方米的面积上聚集最负盛名的国际奢侈品牌，且不乏旗舰店、品牌集合点、店中店等。
03|Luxury department store H Stirbei Palace to open
Hagag Development Europe is set to open the doors of Stirbei Palace on Calea Victoriei by the end of 2025, transforming one of the most emblematic historical monuments in Bucharest (Romania) into a high-end retail project.
As of fall 2025, Stirbei Palace will be gathering some of the most prestigious international luxury brands across an area of approximately 4,000 square meters. The retail concept is multi-brand, with flagship stores and shop-in-shops.
04|小猪佩奇主题公园在德克萨斯州开园
3月1日，位于美国德克萨斯州的小猪佩奇主题公园开园。
该主题公园面向年轻游客，设有适合儿童的景点。以孩之宝娱乐公司制作并在Nick Jr. 频道播出的热门动画电视剧《小猪佩奇》为基础，乐园设有七个主题区域、五项游乐设施和一个泥坑嬉水池。
04|Peppa Pig Theme Park opens in Texas, USA
The Peppa Pig Theme Park opened in Texas, USA on 1 March.
The theme park is aimed at young visitors and has kid-friendly attractions. Based on the popular animated television series Peppa Pig, produced by Hasbro Entertainment and broadcast on Nick Jr., the park features seven themed areas, five rides and a mud-pit paddling pool.
05|大阪环球影城门票将涨价
日本环球影城的运营公司USJ公司宣布将从5月开始，把单日门票“1 Day Studio Pass”的最高价上调为1.19万日元（约合人民币576.80元）。超过了东京迪士尼度假区（TDR）的单日门票的最高价（1.09万日元，约合人民币528.33元）。鉴于目前游客增加，USJ为了提高收益和缓解拥堵，决定上调票价。
随着新冠疫情缓解，游访的中外游客数量正在增加。2023年全年到访USJ的游客人数首次达到1600万人，在世界主题公园中排名第3。
05|Universal Studios Japan to raise the ticket prices
USJ Corporation, the operating company of Universal Studios Japan, announced that it will raise the maximum price of the "1 Day Studio Pass" to 11,900 yen (about 576.80 yuan) starting in May, which surpassed the highest single-day ticket price of 10,900 yen (about 528.33 yuan) at Tokyo Disney Resort. In view of the current increase in tourists, USJ has decided to raise prices to increase revenue and ease congestion.
With the COVID-19 easing, the number of tourists, including foreigners, is increasing. In 2023, the number of visitors to USJ reached 16 million for the first time, ranking third among theme parks in the world.
PART.02
零售品牌 Brands' News
01|老铺黄金出海捞金
近日，备受瞩目的中式珠宝品牌老铺黄金，正式迈出了其海外扩张的第一步。多名网友在社交媒体上纷纷发布图文，透露老铺黄金新加坡新店已经围挡。据消费者提供的图片和视频，上述门店位于新加坡滨海湾金沙酒店，该酒店也是新加坡地标性建筑和高端商业体之一。
01|Laopu Gold to launch the overseas market
Recently, the high-end Chinese jewelry brand Laopu Gold has officially taken the first step of its overseas expansion. A number of netizens have posted pictures on social media, revealing that Laopu Gold’s new store in Singapore is under decoration. According to photos and videos provided by consumers, the store is located in the Marina Bay Sands, one of Singapore's landmark buildings and high-end complex.
02|Louis Vuitton进军彩妆市场
近日，Louis Vuitton任命知名彩妆师Pat McGrath担任美妆创意总监，并计划于今年秋季正式推出La Beauté Louis Vuitton美妆系列。首批产品阵容涵盖55款口红、10款润唇膏和8款眼影盘。此外，品牌还将为该系列打造独特包装与收纳盒。
02|Louis Vuitton enters the makeup market
Louis Vuitton recently appointed renowned makeup artist Pat McGrath as beauty creative director, and plans to officially launch the La Beauté Louis Vuitton collection this fall. The initial lineup includes 55 lipsticks, 10 lip balms and 8 eyeshadow palettes. In addition, Louis Vuitton will also create unique package and storage boxes.
03|蒸浏记开进新加坡
2月22日，浏阳蒸菜标准示范品牌蒸浏记的首家海外门店落地新加坡。
产品定价区间多在3.9-6.9新元之间，折合人民币约21-37元区间。食材方面，在新加坡当地建中央厨房，确保了菜品质量与口感。
据了解，本次落地，成为浏阳蒸菜试水海外市场的生动实践，接下来，蒸浏记将陆续在新加坡布局多家门店。
03|Steam Liu’s entered the Singapore market
Liuyang standard steamed cuisine brand Steam Liu's first overseas store landed in Singapore on 22 February.
The product pricing range is mostly between 3.9-6.9 Singapore dollars, equivalent to about 21-37 yuan. In terms of ingredients, a central kitchen is built in Singapore to ensure the quality and taste of dishes.
It’s reported that this landing has become a vivid practice for Liuyang steamed cuisine testing in the overseas market. Steam Liu’s will successively lay out a number of stores in Singapore in the future.
04|喜茶海外首家LAB店登陆纽约时代广场
2月22日，新茶饮品牌喜茶海外首家LAB店在纽约时代广场开业。
门店设计上，喜茶将中国茶元素等传统文化特色与LAB门店的实验感相结合。在产品方面，除经典产品以外，该门店还单独设立TEA LAB系列产品线，首发呈现10款独家茶饮新品，探索“茶”的无限可能。
04|HEYTEA's first overseas LAB store landed in Times Square, New York
The first overseas LAB store of the new tea brand HEYTEA opened in New York's Times Square on 22 February .
In terms of store design, HEYTEA combines traditional cultural features such as Chinese tea elements with the experimental feeling of LAB stores. In terms of products, in addition to classic products, the store has also set up a separate TEA LAB series product line, presenting 10 exclusive new drinks to explore the infinite possibilities of tea.
05|盐津铺子拟投资2.2亿在泰国建子公司
盐津铺子2月24日公告，公司拟在泰国设立全资子公司并投资建设生产基地，投资金额约为2.2亿元，打造以魔芋、薯片等为核心产品的智能化生产基地，推动海外业务拓展。
5、Yanjin Shop plans to invest 220 million yuan to build a subsidiary in Thailand
Yanjin Shop announced on 24 February that it intends to set up a wholly-owned subsidiary in Thailand and invest in the construction of a production base, with an investment amount of about 220 million yuan. The company plans to to build an intelligent production base with konjac, potato chips and other core products to promote overseas business expansion.
PART.03
行业资讯 Industrial News
01|中国化妆品出击东南亚
中国的化妆品品牌正在东南亚展开攻势。新兴的“Skintific”和“JudyDoll”以线上销售为中心赢得了年轻人的广泛支持，将重点放在面向当地的产品上，进一步提升了销售。中国的化妆品市场增长乏力，而东南亚随着中产阶级的增加化妆品市场正在急剧扩大，中国品牌将加快开拓需求。
01|Chinese cosmetics developed the Southeast Asia market
Chinese cosmetics brands are developing the Southeast Asia market. The emerging Skintific and JudyDoll, which focus on online sales, have won wide support among young people, and the focus on locally oriented products has further boosted sales.
China's cosmetics market growth is sluggish, while Southeast Asia's cosmetics market is expanding rapidly with the increase of the middle class, and Chinese brands will accelerate the development of demand.
02|美食引领香水界的文艺复兴
全球消费行为研究机构Circana的数据，2023年全球奢华香水市场规模达127.4亿美元，预计2033年将攀升至232.6亿美元，其中，美食调香水因独特的疗愈属性成为增长最快的细分品类之一。
02|Food is leading the perfume Renaissance
According to Circana, a global consumer behavior research institute, the global luxury perfume market reached $12.74 billion in 2023 and is expected to climb to $23.26 billion in 2033, of which gourmet perfume has become one of the fastest growing segments due to its unique healing properties.
03|维密去年销售额超62亿美元
内衣品牌Victoria's Secret & Co（维密）在截至2025年2月1日的2024财年内，销售额同比增长1%至62.3亿美元，净利润录得1.65亿美元。2025财年，维密将持续推进促进北美和国际市场销售增长的战略，预计2025财年的净销售额将在62亿美元至63亿美元之间。
03|Victoria's Secret had more than $6.2 billion in sales last year
Lingerie brand Victoria's Secret & Co reported a 1% y-o-y increase in sales to $6.23 billion and a net profit of $165 million in the 2024 fiscal year ending 1 February 2025.
In fiscal year 2025, Victoria's Secret will continue to advance its strategy to drive sales growth in North America and international market, and expects net sales in fiscal year 2025 to be between $6.2 billion and $6.3 billion.
04|adidas去年营收达237亿欧元
adidas阿迪达斯日前发布2024财年业绩显示，集团已从上一财年的低谷中强劲复苏，全年营收同比增长10.5%至236.83亿欧元，毛利率增至50.8%，归属于股东的净利润录得7.64亿欧元。鞋类产品引领集团增长，同比增长17%，主要得益于Originals、足球和训练系列的强劲两位数增长。
04|adidas had revenues of €23.7 billion in 2024
adidas recently released the 2024 fiscal year results, showing that the group has recovered strongly from the trough of the last fiscal year, with annual revenue increasing by 10.5% to €23.683 billion, gross margin increasing to 50.8%, net profit attributable to shareholders recording €764 million. Footwear led the main growth, up 17% y-o-y, driven by strong double-digit growth in the Originals, football and training series.
05|On昂跑去年销售额大涨近30%
瑞士专业运动品牌On昂跑在2024财年业绩显示，销售额同比大涨29.4%至23.2亿瑞士法郎（约合189亿元），净利润大涨204.5%至2.423亿瑞士法郎（约合19.8亿元）。
按地区划分，收入增长最为强劲的是亚太市场，销售额同比大涨84.5%至2.602亿瑞士法郎，美洲市场销售额增长27.4%至14.8亿瑞士法郎，EMEA市场销售额增长18.2%至5.778亿瑞士法郎。
05|On's sales jumped nearly 30% in 2024
Swiss professional sports brand On released the 2024 fiscal year results, showing that sales rose 29.4% to 2.32 billion Swiss francs (about 18.9 billion yuan), and net profit rose 204.5% to 242.3 million Swiss francs (about 1.98 billion yuan).
By region, the strongest revenue growth was in Asia Pacific, where sales jumped 84.5% to 260.2 million Swiss francs, the Americas, where sales rose 27.4% to 1.48 billion Swiss francs, and EMEA, where sales rose 18.2% to 577.8 million Swiss francs.
PART.04
投融资 Investment and Financing
01|Prada斥资2.5亿英镑收购新物业
Prada集团日前宣布已与英国投资管理公司M&G达成协议，以约2.5亿英镑的价格收购位于伦敦新邦德街150-151号和Bruton Place 40号的核心零售物业。
此次收购不仅巩固了Prada在全球奢侈品市场的长期布局，也再次印证了核心奢侈品零售物业在投资市场的吸引力。据高纬环球最新的《全球主要街道》报告，新邦德街是全球第三昂贵的购物街，仅次于米兰的蒙特拿破仑大街和曼哈顿的上第五大道。
01|Prada spends £250 million on new property
The Prada Group has announced that it has entered into an agreement with UK investment management company M&G to acquire the core retail properties located at 150-151 New Bond Street and 40 Bruton Place in London for approximately £250 million.
The acquisition not only consolidates Prada's long-term presence in the global luxury market, but also reaffirms the attractiveness of core luxury retail properties in the investment market. According to Goldman&Flexfield's latest Main Streets Across the World report, New Bond Street is the third most expensive shopping street in the world, behind Milan's Via Montebonaparte and Manhattan's Upper Fifth Avenue.
02|雀巢正式宣布全资收购徐福记
近日，雀巢官网宣布，已与徐氏家族达成协议，收购徐福记剩余40%的股份。早在2011年，雀巢以17亿美元收购了徐福记60%的股权，成为其控股股东，此次收购剩余40%股权，意味着实现全资控股徐福记。
02|Nestle officially announced the acquisition of Hsu Fu Chi
Recently, Nestle's official website announced that it has reached an agreement with the Xu family to acquire the remaining 40% of the shares of Xu Fu Chi. As early as 2011, Nestle bought a 60% stake in Hsu Fu Chi for $1.7 billion to become its controlling shareholder, and the acquisition of the remaining 40% means that it will achieve full control of Hsu Fu Chi.
来源：中购联
