喆学（76）：精读复刻论文灵敏度分析(2)

摘要：This issue of the tweet will introduce the sensitivity analysis of the intensive reading and reproduction paper "Research on Green

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“喆学（76）：精读复刻论文

《考虑公平偏好和绿色创新的绿色供应链策略研究》

灵敏度分析(2)”

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Today, the editor brings you the article

Zhexue (76): Intensive reading and reproduction

of the paper

"Research on green supply chain strategy

considering fairness preference and green innovation"

"Sensitivity analysis(2)"

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本期推文将从思维导图、精读内容、知识补充三个方面介绍精读复刻论文《考虑公平偏好和绿色创新的绿色供应链策略研究》的灵敏度分析。

This issue of the tweet will introduce the sensitivity analysis of the intensive reading and reproduction paper "Research on Green Supply Chain Strategies Considering Fairness Preferences and Green Innovation" from three aspects: mind mapping, intensive reading content, and knowledge supplement.

一、思维导图（Mind Maps）

二、精读内容（Intensive reading content）

1.MM组合的市场需求量(Market demand for MM portfolio)

对制造商推动绿色创新且制造商公平偏好（MM）组合策略中的市场需求量q的制造商公平偏好系数进行一阶求导。由此可以得出，在MM组合策略中，产品市场需求量均随着制造商公平偏好系数增大而降低。

A first-order derivation of the manufacturer's fair preference coefficients for the market demand q in the manufacturer's strategy of promoting green innovation and manufacturer's fair preference (MM) portfolio.This leads to the conclusion that the product market demand decreases with increasing manufacturer's fair preference coefficient in all MM portfolio strategies.

2.RM组合的市场需求量(Market demand for RM portfolio)

对销售商推动绿色创新且制造商公平偏好（RM）条件下的市场需求量q中的制造商公平偏好系数进行一阶求导。由此可以得出，在RM组合策略中，产品市场需求量均随着制造商公平偏好系数增大而降低。

A first-order derivation of the manufacturer's fair preference coefficient in the market demand q under the condition that the seller promotes green innovation and the manufacturer's fair preference (RM).It can be concluded that the product market demand decreases with increasing manufacturer's fair preference coefficient in all RM combination strategies.

3.MR组合的市场需求量(Market demand for MR portfolio)

对制造商推动绿色创新且销售商公平偏好（MR）条件下的市场需求量q中的销售商公平偏好系数进行一阶求导。由此可以得出，在MR组合策略中，产品市场需求量随着销售商公平偏好系数增大而降低。

The first-order derivative of the seller's fairness preference coefficient in the market demand q under the condition that the manufacturer promotes green innovation and the seller's fairness preference (MR) is taken. It can be concluded that in the MR combination strategy, the product market demand decreases as the seller's fairness preference coefficient increases.

4.RR组合策略的市场需求量(Market demand for RR combination strategy)

对销售商推动绿色创新且销售商公平偏好（RR）条件下的市场需求量q中的销售商公平偏好系数进行一阶求导。RR组合策略中，市场需求量与销售商公平偏好系数无关。

The first-order derivative of the seller's fairness preference coefficient in the market demand q under the condition that the seller promotes green innovation and the seller's fairness preference (RR) is taken. In the RR combination strategy, the market demand is independent of the seller's fairness preference coefficient.

5.结论(in conclusion)

无论制造商还是销售商推动绿色创新，如果他们的公平偏好程度提高，市场需求量不会增加。相反，如果降低他们的公平偏好程度，除了RR组合中销售商的绿色创新努力不变，其他组合中制造商或销售商的绿色创新努力会增加，从而可能提高市场需求量。为了提高市场需求量，建议降低制造商或销售商的公平偏好程度，以促进绿色创新的努力。

Whether manufacturers or sellers promote green innovation, if their fairness preference increases, market demand will not increase. On the contrary, if their fairness preference is reduced, except for the green innovation efforts of sellers in the RR combination, the green innovation efforts of manufacturers or sellers in other combinations will increase, which may increase market demand. In order to increase market demand, it is recommended to reduce the fairness preference of manufacturers or sellers to promote green innovation efforts.

三、知识补充（Knowledge supplement）

制造商和销售商的公平偏好系数影响市场策略的方式主要体现在以下几个方面：

The ways in which the fairness preference coefficients of manufacturers and sellers affect market strategies are mainly reflected in the following aspects:

1.产品定价策略：公平偏好系数较高的制造商或销售商可能更倾向于设定公平的价格，而不是仅仅基于利润最大化。这可能意味着他们的价格策略会更加考虑消费者的支付能力和市场竞争状况。

1. Product pricing strategy: Manufacturers or sellers with a higher fairness preference coefficient may be more inclined to set fair prices rather than just based on profit maximization. This may mean that their pricing strategy will take consumers' ability to pay and market competition into consideration.

2.产品差异化：公平偏好可能会影响产品的设计和差异化。例如，一个公平偏好较高的制造商可能会更注重产品的环保特性，以满足消费者对可持续产品的需求。

2. Product differentiation: Fairness preference may affect product design and differentiation. For example, a manufacturer with a higher fairness preference may pay more attention to the environmental characteristics of its products to meet consumer demand for sustainable products.

3.市场定位：公平偏好系数可能会影响企业在市场中的定位。高公平偏好的企业可能会将自己定位为道德或社会责任的领导者，这可能会吸引那些同样重视这些价值观的消费者。

3. Market positioning: The fairness preference coefficient may affect the positioning of a company in the market. Companies with high fairness preference may position themselves as leaders in ethics or social responsibility, which may attract consumers who also value these values.

4.供应链管理：公平偏好系数可能会影响供应链的选择和管理。例如，一个公平偏好较高的销售商可能会更倾向于与那些提供公平劳动条件的供应商合作。

4. Supply Chain Management: The fairness preference coefficient may affect the selection and management of the supply chain. For example, a seller with a higher fairness preference may be more inclined to cooperate with suppliers that provide fair labor conditions.

5.营销和广告策略：公平偏好系数可能会影响企业的营销和广告策略。高公平偏好的企业可能会在广告中强调其产品的道德和社会责任属性，以吸引目标消费者群体。

5. Marketing and advertising strategies: The fairness preference coefficient may affect the marketing and advertising strategies of enterprises. Enterprises with high fairness preference may emphasize the ethical and social responsibility attributes of their products in advertisements to attract target consumer groups.

6.风险管理：公平偏好系数可能会影响企业的风险管理策略。例如，一个公平偏好较高的制造商可能会更倾向于投资于长期可持续的项目，即使这些项目短期内可能不会带来高回报。

6. Risk Management: The equity preference coefficient may affect the risk management strategy of the enterprise. For example, a manufacturer with a higher equity preference may be more inclined to invest in long-term sustainable projects, even if these projects may not bring high returns in the short term.

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翻译：谷歌翻译

参考资料：谷歌、Chat GPT