复旦华盛顿大学EMBA试听预约 | 5月课堂观摩:创新战略管理

360影视 日韩动漫 2025-05-14 03:21 2

摘要:This course provides a strategic perspective on the management of innovation. The course design highlights and explores the most i

huashengd 大学

Strategic Management of Innovation

This course provides a strategic perspective on the management of innovation. The course design highlights and explores the most important topics and issues encompassed by the management of innovation. The course adopts the perspective of the general manager, an individual charged with diagnosing complex situations and resolving them in ways that enhance organizational performance, focusing on how general managers contribute to creating and capturing value through innovation. Three broad and intertwined questions are considered: what problems should managers choose to solve, how should managers assemble and organize the knowledge resources needed to solve problems, and how managers can capture value from discovered solutions.


该课程提供了一个创新管理的战略性视角。其内容着重于探索创新管理所涵盖的重要议题。该课程以总经理的角度看待问题,因为总经理的职责是在复杂的情形中审时度势,并做出合理决策,以提升企业业绩。因此该课程着重探究总经理如何通过创新创造来捕获价值。

此外,该课程还将对以下三个问题进行思考:

经理该选择处理什么样的问题?

经理如何将知识融会贯通以有效解决问题?

经理该如何从已发现的问题中捕获价值?

教授简介

Anne Marie Knott

Robert and Barbara Frick

Professor of Business

Professor Knott's research examines the optimal environment and policies (economic, industrial and firm) for innovation, and is best summarized in her book, How Innovation Really Works (March 2017). This interest stems from issues arising during an earlier career in defense electronics at Hughes Aircraft Company. Prior to joining Olin, Professor Knott was an Assistant Professor of Management at Wharton.

2025年5月9-12日

复旦大学-华盛顿大学EMBA项目

将开放“创新战略管理”课程试听

如果你拥有:

◆ 10年及以上的工作经验,包含5年以上管理经验

◆ 大学本科以上或同等学位

◆ 较高的英语听说读写水平

欢迎预约项目随堂试听,近距离感受线下课堂氛围。

来源:汝河教育

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