摘要：数字内容产业长期以来一直深受盗版问题的困扰，这对行业的健康发展构成了严峻挑战。而区块链技术因其具备可追溯性、高安全性和不可篡改等独特属性，为从根本上解决数字产品的版权保护问题提供了新的技术途径和可能性。本研究正是在这一技术背景下展开，探讨如何利用区块链来重构数

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Today, the editor brings the " Intensive reading of the abstract of the journal article Blockchain Investment and Copyright Protection Strategies in the Digital Publishing Supply Chain ".

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一.思维导图（Mind Mapping)

二.精读内容（Intensive reading content）

1.研究背景（Research Background）

数字内容产业长期以来一直深受盗版问题的困扰，这对行业的健康发展构成了严峻挑战。而区块链技术因其具备可追溯性、高安全性和不可篡改等独特属性，为从根本上解决数字产品的版权保护问题提供了新的技术途径和可能性。本研究正是在这一技术背景下展开，探讨如何利用区块链来重构数字出版领域的版权保护模式。

The digital content industry has long been plagued by piracy issues, posing a severe challenge to its healthy development. Blockchain technology, with its unique attributes such as traceability, high security, and immutability, offers a new technological approach and possibility for fundamentally solving the copyright protection problem of digital products. This study is conducted against this technological backdrop to explore how blockchain can be utilized to reconstruct the copyright protection model in the digital publishing field.

2.研究目的(Research Objectives)

本研究旨在深入分析并比较两种版权保护模式（传统模式与区块链模式）下，数字出版供应链核心成员的最优决策问题。具体而言，研究试图回答出版商应如何制定最优定价策略，以及销售平台应如何选择最优的版权保护强度。同时，本研究还致力于探索如何通过有效的机制设计，激励平台投资区块链技术，从而提升整个供应链的绩效水平。

This study aims to conduct an in-depth analysis and comparison of the optimal decision-making problems of core members in the digital publishing supply chain under two copyright protection models (the traditional model and the blockchain model). Specifically, the research seeks to answer how publishers should formulate optimal pricing strategies and how sales platforms should choose the optimal level of copyright protection intensity. Additionally, this study is dedicated to exploring how to design effective mechanisms to incentivize platforms to invest in blockchain technology, thereby enhancing the overall performance level of the supply chain.

3.研究内容(Research Content)

本研究首先构建了一个由出版商、销售平台和消费者三方组成的数字出版供应链模型。在此基础上，研究内容主要包括对传统版权保护模式和区块链技术下新型保护模式进行对比分析，考察各成员在两种模式下的最优决策及其均衡结果。此外，研究还设计了一种契约协调机制，以解决平台投资区块链动力不足的问题，并进一步拓展分析了区块链投资对消费者剩余和社会福利所产生的影响。

This study first constructs a digital publishing supply chain model consisting of three parties: publishers, sales platforms, and consumers. Based on this model, the research content mainly includes a comparative analysis of the traditional copyright protection model and the new protection model under blockchain technology, examining the optimal decisions and equilibrium results of each member under the two models. Furthermore, the study designs a contract coordination mechanism to address the issue of insufficient motivation for platforms to invest in blockchain technology and further extends the analysis to explore the impact of blockchain investment on consumer surplus and social welfare.

4.研究方法(Research Methods)

本研究主要采用数学模型与定量分析相结合的研究方法。具体通过构建Stackelberg博弈模型来刻画平台和出版商之间的序贯决策过程，运用优化理论求解各自的最优策略。研究还通过比较静态分析的方法，对比两种模式下的均衡结果，并设计了契约机制来实现供应链协调，从而确保研究结论的严谨性和科学性。

This study primarily employs a research method that combines mathematical modeling with quantitative analysis. Specifically, it uses the Stackelberg game model to depict the sequential decision-making process between platforms and publishers and applies optimization theory to solve for their optimal strategies. The study also utilizes comparative static analysis to compare the equilibrium results under the two models and designs a contract mechanism to achieve supply chain coordination, ensuring the rigor and scientific validity of the research conclusions.

5.研究结论(Research Conclusions)

研究结果表明，区块链技术的引入能激励平台实施更严格的版权保护，从而增强正版产品的市场吸引力，并通过需求扩张有效弥补传统降价策略带来的利润损失。然而，平台仅会在区块链投资成本较低时才有动力采用该技术，这通常无法自动实现供应链整体最优。针对这一问题，设计合适的契约能有效激励平台投资，促进供应链协调。最后，研究发现虽然投资区块链能提升社会福利，但也可能在一定程度上降低正版产品消费者的消费者剩余。

The research results indicate that the introduction of blockchain technology can incentivize platforms to implement stricter copyright protection, thereby enhancing the market appeal of genuine products and effectively compensating for the profit losses caused by traditional price reduction strategies through demand expansion. However, platforms will only be motivated to adopt this technology when the investment cost of blockchain is relatively low, which usually does not automatically achieve the overall optimal outcome for the supply chain. To address this issue, designing appropriate contracts can effectively incentivize platforms to invest and promote supply chain coordination. Finally, the study finds that while investing in blockchain can enhance social welfare, it may also, to a certain extent, reduce the consumer surplus of genuine product consumers.

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本文由LearningYard新学苑原创，如有侵权，请联系删除。

参考资料：百度百科，deepseek

参考文献：甄烨,田佳乐,王文利.数字出版供应链下区块链投资与版权保护策略[J].系统管理学报,2024,33(03):589-600.

来源：LearningYard学苑