Mondepars 首家实体店,以几何重塑时尚

摘要:Mondepars是一家以法式优雅与奢华为品牌调性的高端生活方式品牌,同时深受法国文化与艺术的启发,注重细节和品质。“Mondepars”是一个组合词,由“Monde”(法语中的“世界”)和“pars ”(拉丁语中的“一部分”)结合而成,希望将巴黎的优雅与浪漫

Mondepars是一家以法式优雅与奢华为品牌调性的高端生活方式品牌,同时深受法国文化与艺术的启发,注重细节和品质。“Mondepars”是一个组合词,由“Monde”(法语中的“世界”)和“pars ”(拉丁语中的“一部分”)结合而成,希望将巴黎的优雅与浪漫带给全世界的品牌愿景。

Mondepars is a premium lifestyle brand with French elegance and luxury as its tone, while being inspired by French culture and art with a focus on detail and quality. "Mondepars" is a combination of "Monde" (French for "world") and "pars" (Latin for "part"), a brand vision that wants to bring the elegance and romance of Paris to the world.

Mondepars品牌的创始人Sasha Meneghel曾是一位模特,因受电视主持人、歌手兼女企业家身份的母亲Xuxa Meneghel与演员、模特身份的父亲Luciano Szafir以及艺术、建筑和文学的启发而创立。她的创作从不循规蹈矩,有时会从面料的触感中获得灵感;但大都时候,为了想要实现她想要的轮廓,然后去探索产品可能呈现的形状。

Mondepars is founded by Sasha Meneghel, a former model who was inspired by her mother Xuxa Meneghel, a TV host, singer and businesswoman, and her father Luciano Szafir, an actor and model, as well as art, architecture and literature. Never one to follow the rules, she sometimes draws inspiration from the touch of fabrics; But most of the time, in order to achieve the outline she wants, she then explores the shape the product might take.

Sasha Meneghel

品牌创始人

Mondepars的首家实体店位于巴西圣保罗,占地140㎡,不仅是一个展示空间,更是品牌理念的延伸和物化。Studio Gaibola通过三角形与梯形元素的运用,精心构思的室内结构巧妙的呼应了品牌标志性的几何形态,使视觉语言贯穿整个空间,从衣架到展示台,再到建筑本身,形成统一而鲜明的品牌形象。

Mondepars' first physical store, located in Sao Paulo, Brazil, covers an area of 140 square meters and is not only a showcase space, but also an extension and materialization of the brand concept. Through the use of triangular and trapezoidal elements, Studio Gaibola's carefully conceived interior structure subtly echoes the brand's iconic geometric form, allowing the visual language to run through the entire space, from the hangers to the display table to the building itself, forming a unified and distinct brand image.

Mondepars旗舰店内采用极简主义的设计风格,将品牌理念转化为可感知的空间氛围。简练的线条和简洁的设计语言,让顾客能够将注意力完全聚焦于产品本身,同时感受到场所塑造出的静谧与平衡。

Mondepars has adopted a minimalist design style inside its flagship stores, translating the brand concept into a perceptible space atmosphere. The simple lines and simple design language allow customers to fully focus their attention on the product itself, while feeling the calm and balance created by the place.

整个室内的设计都围绕着几何元素展开,三角形和梯形被作为表达核心,旨在有意打破传统直线结构所带来的刻板印象。外墙的倾斜角度和天花上的布艺装饰不仅丰富了视觉层次,同时柔化了从顶部照射而下的光线,使空间轻盈而充满流动感。

The design of the entire interior revolves around geometric elements, with triangles and trapezoids as the core of expression, aiming to intentionally break the stereotype of traditional linear structures. The sloping Angle of the exterior wall and the fabric decoration on the ceiling not only enrich the visual level, but also soften the light from the top, making the space light and full of flow.

设计师巧妙地将空间的焦点引导至中心,品牌的LOGO固定于定制柜台上方,与两盏独特的陶瓷吊灯形成视觉锚点。这一布局方式突出了品牌的核心形象,还象征性地将品牌文化与空间凝聚于一处,创造了一种强烈的形象语言。

Subtly directing the focus of the space to the center, the brand's LOGO is fixed above the custom counter, creating a visual anchor with two unique ceramic chandeliers. This layout highlights the core image of the brand, but also symbolically integrates the brand culture and space in one place, creating a strong image language.

空间内的展示台、衣架和家具均为定制设计,以品牌LOGO的几何形态为灵感,兼具功能性和雕塑感。衣架采用三角形轮廓,展示架以梯形倾斜的设计形式,引导顾客视线流动,借此模糊艺术装置与商业空间的界限。

The display stands, hangers and furniture in the space are custom-designed, both functional and sculptural, inspired by the geometric shape of the brand's LOGO. The hanger adopts a triangular outline, and the display shelf adopts a trapezoidal inclined design form to guide the flow of customers' eyes, thereby blurring the boundary between the art installation and the commercial space.

Mondepars的材质与色彩选择反映品牌对极简主义的追求。立面采用低饱和度的中性色,与金属和陶瓷等材质相辅相成,陶罐与折叠毛巾的摆放着传达出了自然、舒适和生活化的情绪,形成极具现代感的微妙平衡;地板和家具采用深色木材,增加了空间的视觉温度和稳定感,创造出沉稳的基调,为品牌的“Genderless (无性别的)”和可持续时尚理念构建了一种恰当的背景。

The material and colour choices for Mondepars reflect the brand's commitment to minimalism. The facade uses a low saturation neutral color to complement materials such as metal and ceramics. The placement of pottery POTS and folded towels conveys the mood of nature, comfort and life, forming a delicate balance of modernity. The use of dark wood for flooring and furniture adds visual temperature and stability to the space, creating a calm tone and creating an appropriate backdrop for the brand's "Genderless" and sustainable fashion philosophy.

灯光设计结合了定制吊灯和天花柔和的漫反射效果,打造出既简约又温暖的光环境,别具匠心。光如织物般铺展开来,为商品增添层次感,也让顾客在探索空间时获得视觉与情感的双重舒适体验。

The lighting design combines the soft diffuse effect of custom chandeliers and ceilings to create a simple and warm light environment. The light spreads out like fabric, adding layers to the merchandise and allowing customers to experience both visual and emotional comfort as they explore the space.

这个被作为Mondepars快闪店的空间,在设计上兼顾灵活性与可移动性。倾斜墙面和分层结构营造出动态的视觉效果,使空间富有节奏感,为品牌在有限时间内提供最大化地展示与体验形式。

The space, known as the Mondepars pop-up store, is designed for flexibility and mobility. Sloping walls and layered structures create a dynamic visual effect, giving the space a sense of rhythm and providing the brand with the maximum display and experience in a limited time.

项目不仅在时尚产品上强调可持续性,在空间设计中也充分体现了环保理念。采用可回收材料和模块化结构,不仅缩短施工时间,也确保模块可以轻松拆卸和重组,为未来的多地快闪活动提供最优的解决方案。

The project not only emphasizes sustainability in fashion products, but also fully reflects the concept of environmental protection in space design. The use of recyclable materials and modular construction not only reduces the construction time, but also ensures that the modules can be easily disassembled and reassembled, providing the optimal solution for future multi-location flash mob events.

通过材料的质感、色彩的和谐以及布局的处理,营造出一个平静、舒适且富有设计感的空间,并传达出一种永恒感。其几何造型与材质的搭配让人联想到经典建筑,同时兼具现代时尚的灵动性,将精致与生活美学结合,实现品牌理念、设计艺术与商业表达的多元表达。

Through the texture of materials, the harmony of colors and the treatment of the layout, a calm, comfortable and designed space is created, and a sense of timelessness is conveyed. The combination of geometric shapes and materials reminds people of classic architecture, while combining the agility of modern fashion, combining delicacy with life aesthetics to realize the diversified expression of brand concept, design art and commercial expression.

来源:火车头美学

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