摘要：Thecoffee industrycontinues expanding as younger generations show a growing interest in high-quality gourmet coffee,freshly roaste
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coffee Shop Tips
How to Start a Coffee Shop
Last updated on Jul 3, 2024
咖啡店经营小贴士
如何开一家咖啡店
上次更新时间：2024 年 7 月 3 日
The coffee industry continues expanding as younger generations show a growing interest in high-quality gourmet coffee, freshly roasted beans, and supporting local artisan coffee shops. With the rising popularity of coffee, now is an ideal time to explore the possibility of opening a coffee shop or cafe. If you're considering starting a coffee shop but are unsure where to start, use our guidelines and tips to establish your business successfully.
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Choose a Coffee Shop ConceptWrite a Coffee Shop Business PlanObtain Funding for Your Coffee Shop BusinessSelect a Coffee Shop LocationFile for Coffee Shop Licenses and PermitsDesign a Coffee Shop LayoutOrder Coffee Shop Equipment and SuppliesHire Baristas and Staff for Your Coffee ShopAdvertise Your Coffee ShopHost a Coffee Shop Soft Opening选购所有咖啡用品
Once you've decided to start a coffee shop, choose your coffee shop's concept. Your concept is the brand identity of your cafe, and a good concept will give your business a competitive edge over other coffee shops in the area. Consider your shop's name, menu, coffee beans, service style, decor, and type of business model.
Franchise: Joining a coffee shop franchise provides you with a proven business model, established brand recognition, and support from the franchisor. Though you have less independence in overall operations, it gives you a structured approach to managing the business.Standalone business: If you want total creative freedom, an independent coffee shop is your ideal business model. It appeals to local customers, allowing you to create a unique brand identity and build customer loyalty.Mobile business: Coffee trucks and carts offer flexibility and unique opportunities to owners looking to differentiate themselves from local competitors. This mobile model allows you to target different demographics, locations, and events for more potential gain.Catering: If you want to target events, parties, and corporate functions, consider a coffee catering service. You can customize your offerings to the event type, providing creative challenges if you enjoy new experiences.一旦决定开咖啡店，就要确定店铺的经营理念。这个理念关乎咖啡馆的品牌特性，好的理念能让您的店铺在当地众多咖啡店中脱颖而出。考虑店名、菜单、咖啡豆、服务风格、装修以及商业模式类型。
加盟模式：加入咖啡店加盟体系，能获得成熟的商业模式、已有的品牌知名度，还能得到加盟商的支持。虽说整体运营上自主性会少些，但它为您管理生意提供了一套条理清晰的方法。独立经营：要是您追求完全的创意自由，那么独立咖啡店就是理想的商业模式。它能吸引本地顾客，让您打造独一无二的品牌形象，培养顾客忠诚度。移动经营：咖啡车和咖啡售卖亭灵活性强，为店主提供了独特机遇，助其与本地竞争对手拉开差距。这种移动经营模式让您瞄准不同人群、地点和活动，挖掘更多潜在收益。餐饮外送服务：要是您想把业务重点放在活动、派对和公司聚会方面，可以考虑咖啡餐饮外送服务。您能根据活动类型定制产品，要是您喜欢尝试新事物，这也充满了创意挑战。Before determining what concept works best for your coffee shop, research the local competition and your future customers' preferences. Study established cafes with a loyal customer base to determine what makes them successful, then replicate those traits where applicable. However, you should also use these details to differentiate yourself from them. An identical concept is unlikely to attract new customers from the existing businesses.
Examine the following areas during the research stage to shape your coffee shop concept:
Target demographic: Your potential customers' primary generations, occupations, and values will impact your concept. Gen Z-ers working virtually might prefer gourmet coffee with plenty of seating and fast WiFi, while an area with many offices might require emphasis on quick service and simple offerings.Pricing: You may be passionate about opening a gourmet cafe, but it may be hard to convince customers to pay $6 for coffee in a primarily working-class neighborhood.在确定哪种经营理念最适合您的咖啡店前，先调研当地竞争状况以及未来顾客的喜好。研究那些拥有忠实顾客群的老牌咖啡馆，搞清楚它们成功的原因，然后酌情借鉴这些特质。不过，您也要利用这些信息，让自己与众不同。一模一样的理念，可不大容易从现有店铺那里吸引来新顾客。
在调研阶段，审视以下几方面，来塑造您的咖啡店经营理念：
目标客户群体：潜在顾客所属的主要年龄段、职业和价值观会影响经营理念。远程办公的 Z 世代可能偏爱有充足座位和高速无线网的精品咖啡，而写字楼林立的区域，则需侧重快捷服务和简约餐品。价格：您可能满心热忱想开一家精品咖啡馆，但要让以工薪阶层为主的社区顾客花 6 美元买杯咖啡，恐怕很难。食物：要是您想在菜单里加入食物，得决定是外包还是店内自制。虽说成本是做这个决定的关键因素，但潜在顾客的喜好也不容忽视。堂食还是外带：热闹地段可能更青睐配备移动点餐的完备外带区，而大学城和远程办公集中地则倾向于堂食场所。2. Write a Coffee Shop Business PlanA solid business plan is necessary for any type of foodservice operation to succeed. Your business plan will be instrumental in refining your coffee shop concept, planning your ownership structure, projecting your finances, developing your menu, and documenting your competitive research findings. Investing time in this aspect of your business will facilitate securing funding and making informed decisions before opening your doors.
There are eight sections in a standard business plan:
Executive Summary: A concise overview of your coffee shop, highlighting your mission statement, objectives, and key points.Company Overview and Description: Detailed information about your coffee shop, including its legal structure, location, and ownership.Concept and Menu: A description of your product offerings, including coffee varieties, beverages, food items, and any unique selling propositions.Management and Ownership Structure: An outline of your business’s organizational structure, detailing key roles and responsibilities.Employees and Staffing Needs: An overview of staffing requirements, such as managers, baristas, kitchen staff, and servers.Marketing and Competitor Analysis: An analysis of your target market, including demographics, preferences, and purchasing behaviors.Advertising and Marketing Strategies: A plan for promoting your coffee shop through both online and offline marketing tactics.Financial Projection and Summary: Detailed financial forecasts for your coffee shop, including sales projections, expenses, and profit margins.任何餐饮服务类生意要想成功，一份扎实的商业计划书必不可少。这份计划书对完善咖啡店理念、规划所有权架构、预估财务状况、设计菜单，以及记录竞争调研结果都至关重要。在这方面投入时间，有助于您在开业前筹集资金、做出明智决策。
标准商业计划书包含八个部分：
执行摘要：简要概述咖啡店，突出使命宣言、目标以及要点。公司概况与描述：详述咖啡店信息，涵盖法律架构、位置与所有权情况。理念与菜单：描述产品，包括咖啡种类、饮品、食物，还有独特卖点。管理与所有权架构：勾勒企业组织架构，详述关键岗位与职责。员工与人员配备需求：概述人员配备要求，像是经理、咖啡师、厨房员工与服务员。营销与竞争对手分析：分析目标市场，包括人口统计数据、偏好和购买行为。广告与营销策略：规划通过线上线下营销手段推广咖啡店。财务预估与总结：给出咖啡店详细财务预测，含销售预估、开支与利润率。Since starting a coffee shop is expensive, the next step is to get startup capital for your new coffee shop. Costs range from equipment and supplies to furniture to initial payroll. It typically takes a new operation 6-12 months to become profitable, so your funding should be able to cover operating costs until your business can support itself.
There are a few different paths you can take to get funding for your coffee shop:
Small business loan: A loan offered by financial institutions or online lenders specifically made for entrepreneurs starting or expanding their businesses.Traditional commercial loan: A lump-sum loan offered by traditional banks or credit unions with a fixed interest rate and repayment terms.Business line of credit: A flexible financial stream that allows owners to borrow funds as required.Crowdfunding: An online fundraising method by pitching your business to large groups of investors on specific platforms.开咖啡店成本不菲，所以下一步就是为新店筹集启动资金。费用涵盖设备、用品、家具到初期薪资等。新店铺通常要 6 - 12 个月才能盈利，所以资金得能撑到生意自负盈亏。
为咖啡店筹资有以下几种途径：
小额商业贷款：金融机构或线上贷款机构专为创业或拓展业务的企业家提供的贷款。传统商业贷款：传统银行或信用社发放的一次性贷款，有固定利率与还款期限。商业信用额度：一种灵活的资金流，店主可按需借款。众筹：在特定平台向大批投资者推介生意的线上募资方式。The total price of opening a coffee shop will depend on several factors, but your location is the most important consideration. It can cost anywhere from around $100k to over $600k to open a coffee shop, depending on the size and location of your operation.
开咖啡店的总成本取决于多个因素，其中选址最为关键。依据店铺规模与位置，开一家咖啡店的成本从大约 10 万美元到超 60 万美元不等。
Finding the best commercial space for your cafe is essential, and a good location encourages a steady flow of customers to your business. Check the kitchen for space and the necessary equipment hookups, then examine the main area to ensure it has enough space and the right aesthetic for your target customers. If the building requires extensive renovation to match your brand, look elsewhere or pivot your brand.
When looking at potential spaces, be sure to complete a location analysis. It takes many things into account, such as:
DemographicsProximity to your target demographicFoot traffic, parking, and visibilityDistance from suppliersCompetitionCrime ratesRegulations and zoningOnce you find the perfect location, we suggest hiring a lawyer to help with negotiations and complete all the necessary paperwork and regulations.
为咖啡馆觅得最佳商业空间至关重要，好地段能吸引稳定客源。先查看厨房空间与必要的设备接口，再考察主要营业区，确保其空间充足，装修风格契合目标顾客喜好。要是建筑需大幅改造才能匹配品牌风格，那就另寻他处，或者调整品牌定位。
考察潜在店面时，务必做一份选址分析，综合考量以下因素：
人口统计数据与目标客户群体的距离客流量、停车便利性与店铺可见度与供应商的距离竞争状况犯罪率法规与分区规定找到理想位置后，建议聘请律师协助谈判，完成所有必要文书工作与规定流程。
If you want to sell to the public, states and cities require specific permits and licenses to operate. These items vary by location, so check with your local government to ensure you have all the necessary paperwork. Waiting for approval will take time, so plan ahead to give yourself ample wait time before opening day.
Below, we list some common permits and licenses for coffee shops. Check your local requirements for specifics on these items.
要面向公众营业，州和城市都要求办理特定的许可证与执照。这些证件因地区而异，所以向当地政府核实，确保备齐所有必要文件。审批需要时间，所以提前规划，在开业前预留充足等待时间。
下面列出咖啡店常见的一些许可证与执照，具体要求请查询当地规定：
营业执照雇主识别号码（EIN）餐饮服务许可证建筑许可证食品处理员许可证Creating an optimal design for your coffee shop interior is essential for efficiency and your customers' comfort. Each area requires different considerations, so view the spaces through the eyes of those using them to create the best layout.
为咖啡店内部打造理想设计，对提升效率、保障顾客舒适度都极为关键。各区域考量因素不同，所以要站在使用者角度审视空间，规划出最佳布局。
When designing your front-of-house area, consider the atmosphere you want to create for your core customers. Open, airy concepts are ideal for meeting up with friends, but privacy is a necessity for customers working from your shop. Some types of customers prefer tables, while others enjoy lounging on an overstuffed chair. Consider the size of your space and how you can maximize your seating.
Choose the furniture color and style carefully. Dark colors will make the space feel more intimate, lighter colors feel more inviting, and bright colors increase customers' appetites. The furniture should match the aesthetic you're trying to achieve.
设计前厅布局：设计前厅区域时，想想为核心顾客营造何种氛围。开阔通透的风格适合朋友聚会，而对在店里办公的顾客来说，隐私很重要。有些顾客喜欢桌椅，有些则钟情于慵懒的大沙发。依据空间大小，尽可能增加座位。仔细挑选家具颜色与风格。深色显私密，浅色更宜人，亮色则能增进顾客食欲。家具要契合您追求的整体风格。
The area behind the counter at coffee shops tends to be crowded, making efficiency and workflow crucial. When designing your back-of-house, consider the stations and how orders will flow. This process will start with taking the order, then preparation, service, and cleaning the equipment. Additionally, food equipment needs to fit in your layout if your coffee shop serves food.
设计后厨布局：咖啡店柜台后的区域往往很拥挤，所以效率与工作流程至关重要。设计后厨时，考虑各工作站点以及订单流转流程。先是接单，接着准备、出餐，最后清理设备。要是咖啡店供应食物，食品制作设备也得融入布局。7. Order Your Coffee Shop EquipmentHigh-quality coffee equipment is essential for any cafe or coffee shop that wants to succeed. While some machines may vary from shop to shop, there are a few items that every cafe will need. We put together a list of essential coffee shop equipment to help you remember what you need when starting your cafe.
7. 订购咖啡店设备
高品质咖啡设备是所有渴望成功的咖啡馆或咖啡店的必备品。虽说不同店铺所需机器会有差异，但有几样是每家咖啡馆都少不了的。我们整理了一份咖啡店必备设备清单，助您在开店时不遗漏所需物品。
No matter your menu, the following equipment items are necessities for every coffee shop.
Coffee brewersAirpotsEspresso machineCoffee grinderCoffee roasterHot water dispenserReach-in refrigeratorIce machineCompartment sink设备：不论菜单如何，以下设备是每家咖啡店的必需品：
咖啡冲泡器保温壶意式浓缩咖啡机咖啡研磨机咖啡烘焙机热水机冷藏展示柜制冰机多槽水槽SuppliesProvide your baristas with coffee-making supplies to help them make delicious coffee drinks.
Frothing pitchersFrothing thermometersMugs and cupsEspresso tampersCup, lid, and straw organizersMeasuring cups and spoonsStorage containersKnock boxesSyrup pumpsCoffee filters用品：为咖啡师配备咖啡制作用品，助其炮制美味咖啡饮品：
奶泡壶奶泡温度计马克杯与纸杯意式浓缩咖啡填压器杯盖、杯套与吸管收纳架量杯与量勺储存容器敲渣盒糖浆泵咖啡滤纸Serving high-quality coffee is paramount to running a coffee shop and defines your brand. Many coffee shops purchase their coffee beans wholesale from a coffee roaster, though some look for independent sources. Be specific when looking for a roaster to source your coffee beans, and consider the following factors:
Taste: If you don't like the roaster's coffee, then chances are your customers won't either.Quality: High-quality beans can be expensive, resulting in higher drink prices that may scare away some potential customers.Location: Buying from a roaster in your area is a great way to interest customers while also supporting a local business. Plus, a local roaster may have brand recognition in your area that one farther away may not.Ethical sourcing:Fairtrade coffee promotes the ethical pay and treatment of coffee producers, and it's a fast-growing movement. Likewise, single origin coffee comes from one distinct location, making them easy to trace to the grower.Flavors: Make sure the coffee roaster has the types of coffee that you want to serve.咖啡豆：供应高品质咖啡是经营咖啡店的关键，也是品牌的立身之本。许多咖啡店从咖啡烘焙商处批量采购咖啡豆，也有些寻觅独立货源。挑选咖啡豆烘焙商时得讲究，考虑以下因素：
口味：要是您不喜欢这家烘焙商的咖啡，顾客恐怕也难喜欢。品质：高品质咖啡豆价格不菲，饮品售价随之提高，可能吓跑一些潜在顾客。产地：从本地烘焙商采购既能吸引顾客，又能支持本地生意。而且，本地烘焙商在当地可能更有知名度。道德采购：公平贸易咖啡倡导给咖啡生产者合理报酬、公正对待，这一理念发展迅猛。同样，单品咖啡源自特定产地，方便追溯种植者。风味：确保烘焙商提供您想售卖的咖啡种类。Beyond simple black coffee, the following flavors and additives will enhance your drinks and build your brand.
Flavoring syrupsTeaHot chocolateMilk and milk alternativesChaiCreamerSugar and sweeteners消耗品：除了纯黑咖啡，以下风味剂与添加剂能提升饮品品质，塑造品牌：
调味糖浆茶热巧克力牛奶与奶类替代品印度拉茶奶精糖与甜味剂If you serve coffee to go, make sure you have the following disposables.
NapkinsTo-go cups, lids, and strawsCup sleevesCup carriers一次性用品：要是提供外带咖啡服务，得备好以下一次性用品：
餐巾纸外带杯、杯盖与吸管杯套杯托8. Hire Baristas and Staff for Your Coffee ShopExcellent customer service is vital for the success of your new cafe, so be selective when hiring staff. Additionally, consider what level of experience you want job applicants to have. Hiring experienced baristas might cost more, but it allows you to manage other areas while they train new staff.
Anyone tasked with training employees should know how to create every beverage on your menu and the flavor profiles of your chosen coffee beans. Some customers may be interested in learning more about your coffee selection, and your staff should be able to answer their questions and make suggestions. Consider bringing in an outside professional to train your employees on the finer points of coffee and brewing.
8. 为您的咖啡店招聘咖啡师和员工
优质的客户服务对新咖啡馆的成功举足轻重，所以招聘员工时得精挑细选。此外，考虑一下您希望求职者具备何种经验水平。聘请经验丰富的咖啡师成本可能更高，但在他们培训新员工时，您就能腾出手管理其他事务。
负责培训员工的人，要熟知如何制作菜单上的每一款饮品，了解所选咖啡豆的风味特点。有些顾客可能想多了解咖啡品类，员工得能答疑解惑、给出建议。不妨请外部专业人士，给员工培训咖啡与冲泡的精细要点。
Advertising is crucial to ensuring you begin turning a profit as quickly as possible. By incorporating a combination of traditional and digital marketing techniques, you can engage and retain customers. Consider the following approaches to elevate your brand awareness:
Conventional marketing: Explore traditional marketing avenues like printed ads, flyers, and direct mail campaigns to connect with a broader audience. Collaborate with local businesses, explore sponsorships, and participate in community events to enhance your brand's visibility.Social media engagement: Leverage the power of social media platforms to promote your coffee shop in today's digital landscape. Create compelling content on platforms like Instagram, Facebook, and Twitter to showcase your offerings, engage with customers, and foster a loyal following. Utilize targeted advertising tools to reach potential patrons in your vicinity.Online presence: Enhance your digital footprint by developing a professional website that features your menu, location details, and contact information. Employ search engine optimization (SEO) strategies to boost your website's visibility in online searches. List your business on online directories and review platforms like Google My Business, Yelp, or Tripadvisor to attract a broader audience.Customer loyalty programs: Implementing a customer loyalty program can help retain current customers and attract new ones. Provide rewards like discounts, complimentary beverages, or exclusive promotions to encourage repeat business and cultivate customer loyalty.Word-of-mouth: Word-of-mouth marketing continues to be a potent tool for customer acquisition. Encourage satisfied customers to spread the word about your coffee shop through referral incentives or by hosting events that encourage social sharing.广告宣传对尽快实现盈利至关重要。结合传统与数字营销手段，能吸引并留住顾客。试试以下方法提升品牌知名度：
传统营销：探索传统营销途径，像是印刷广告、传单和直邮活动，接触更广泛受众。与本地企业合作、争取赞助机会、参与社区活动，提升品牌曝光度。社交媒体互动：在当今数字化时代，借助社交媒体平台推广咖啡店。在 Instagram、Facebook 和 Twitter 等平台创作吸睛内容，展示产品、与顾客互动、培养忠实粉丝群体。利用定向广告工具，触达周边潜在顾客。线上形象：打造专业网站，展示菜单、位置详情与联系信息，强化数字足迹。运用搜索引擎优化（SEO）策略，提升网站在网络搜索中的可见度。把店铺信息登记到谷歌我的商家、猫途鹰这类在线目录与点评平台上，吸引更多受众。客户忠诚度计划：推行客户忠诚度计划，有助于留住老顾客、吸引新顾客。提供折扣、免费饮品或专属促销等奖励，鼓励顾客再次光顾，培养忠诚度。口碑营销：口碑营销仍是招揽顾客的有力手段。用推荐奖励鼓励满意的顾客帮忙宣传，或是举办能激发社交分享的活动。A soft opening event is the perfect opportunity to troubleshoot your operation, attract core customers, and generate buzz. You can oversee various processes to monitor order flow, equipment functionality, staff preparedness, and your front-of-house comfort. Keep these things in mind when hosting a soft opening for your coffee shop:
Offer discounts or promotions: Free or discounted products incentivize new customers to try a new coffee shop rather than returning to their favorite haunt.Create a guest list: Send out invitations to specific clientele - such as local influencers and non-adjacent business owners - to create a sense of exclusivity and generate buzz.Collect feedback: Ask your customers for their thoughts on the menu, quality, prices, wait times, and atmosphere. This feedback will help you troubleshoot areas before the grand opening.试营业活动是排查运营问题、吸引核心顾客、制造话题热度的绝佳契机。您能监督各个流程，查看订单流转、设备运行、员工准备情况，还有前厅舒适度。举办咖啡店试营业时，记住以下几点：
提供折扣或促销：免费或优惠产品能吸引新顾客尝试新咖啡店，而不是光顾常去的老店。拟定宾客名单：向特定人群，比如本地有影响力的人物、周边非竞品商家老板发出邀请，营造专属感，制造话题。收集反馈：询问顾客对菜单、品质、价格、等待时间与氛围的看法。这些反馈能帮您在正式开业前排查问题。Now is the ideal time to take the leap and open a coffee shop or cafe, especially as the coffee industry continues to surge. While the process may seem intimidating, organization and determination can carry you to opening day. Follow your business plan diligently to establish your business and set yourself up for success.
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当下正是投身咖啡店或咖啡馆生意的理想时机，毕竟咖啡行业持续蓬勃发展。虽说过程看似艰巨，但只要条理清晰、意志坚定，就能迎来开业那天。严格遵循商业计划书，创立生意，迈向成功。
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参考：https://www.webstaurantstore.com/article/369/starting-a-coffee-shop.html?srsltid=AfmBOor_gNUPHDZMlc5nzj4jZpiaN0F2VwNE1IJJO_v1RvImdOJpdpij
参考译文及笔记：英语老师弗雷德人工手打
转发请标注英文作者，中文翻译者及出处。
英语老师弗雷德践行英语教与学三十年，曾在中国，美国，加拿大多地中小学校任教：上传英语学习笔记，下载文化交际热点；左顾娱乐百相人生，右盼生活五味杂陈。只发布原创首发头条，敬请支持关注！
来源：弗雷德英语笔记
