珀莱雅4月资讯速递

摘要：营收突破百亿大关，同比增长 21.04%，归母净利润增长 30%，毛利率、净利率创历史新高。年报显示，公司多品牌协同发展，研发投入持续增加，线上渠道表现强劲，数字化转型成效显著。

珀莱雅4月资讯速递###

重大事件

1．《珀莱雅2024年年度报告》发布The 2024 Proya Annual Report has been released

营收突破百亿大关，同比增长 21.04%，归母净利润增长 30%，毛利率、净利率创历史新高。年报显示，公司多品牌协同发展，研发投入持续增加，线上渠道表现强劲，数字化转型成效显著。

The revenue has exceeded 10 billion, up by 21.04% year-on-year. Net profit attributable to the parent company has increased by 30%, and gross profit margin and net profit margin hit a record high. The annual report shows that the company has achieved collaborative development of multiple brands, continued increase in R&D investment, strong performance of online channel, andsignificant results in digital transformation.

2． 《珀莱雅2024年度可持续发展报告》发布 The 2024 Proya Sustainability Report has been released

提前达成《珀莱雅可持续发展战略规划（2022-2025）》中三项 2025 年目标，在环保、公益等领域为行业树立可持续发展标杆。

The company has achieved three 2025 goals in the Proya Sustainable Development Strategic Plan (2022-2025) ahead of schedule, and set a sustainable development benchmark for the industry in areas such as environmental protection and public welfare.

3. 珀莱雅全球研发团队首度官宣Proya global R&D Leadership is officially announced for the first time

该团队由首席研发创新官孙培文博士，首席科学官黄虎博士，首席科学顾问、欧洲科创中心副总裁LieveDeclercq博士及上海研发中心负责人常晓维博士等国内外行业顶尖人士组成，他们将成为推动珀莱雅持续创新、蓬勃发展的强大引擎。

The team is composed of top domestic and foreign industry professionals including Dr. SUN Peiwen, the Chief Research, Development and Innovation Officer; Dr. HUANG Hu, the Chief Scientific Officer; Dr. Lieve Declercq, the Chief Scientific Advisor and and Vice President of European Science and Technology Innovation Center; Dr. CHANG Xiaowei, Head of Shanghai R&D Center. The team will become a powerful engine to drive Proya's continuous innovation and vigorous development.

4. 公司任命首位CDO Proya appointed its first Chief Digital Officer (CDO)

珀莱雅首次设立首席数字官（CDO）岗位，旨在从战略层面构建数字化顶层设计，推动企业从“局部数字化升级”走向“全局数字化规划”。

Proya has established the position of Chief Digital Officer (CDO) for the first time, aiming to construct the top-level digital design from a strategic perspective and drive the company to shift from "local digital upgrades" to "global digital planning".

品牌动态‌

1. 珀莱雅重磅首发「精修瓶」Proya's groundbreaking launch of the Proya Sebum Control Purify Renewal Essence

该产品搭载专研无花果蛋白酶萃，从「油糙暗」到「透细亮」，28天见证肌肤原生细腻。

This product is equipped with specially developed fig protein enzyme extract, it transforms your skin from "oily, rough and dark" to "translucent, smooth and bright", and witnesses its original smoothness in 28 days.

2. 珀莱雅发布新品「光学水乳」Proya launches the Illuminating Spotless Whitening Lotion&Emulsion

产品以独家美白科技光学335为核心，实现8h速润亮，14天强焕白，打破肤色亮白上限。

The product takes the exclusive whitening technology Optical 335. It provides rapid moisturization and brightening within 8 hours, and powerful whitening within 14 days, breaking the upper limit of skin whitening.

3. 珀莱雅官宣易烊千玺为品牌全球代言人，推出全新双抗精华「美白特证版」Proya officially announces Jackson Yee as the Global Brand Ambassador and launches the new Whitening Certified Edition of the Double Effect Whitening Brightening Essence

Proya officially announces Jackson Yee as its global brand ambassador and launches the new Whitening Certified Edition of Proya Double Effect Whitening Brightening Essence

该产品首次应用全层黑素模型，全新验证氧糖致黑通路，外抗氧糖、内启自净，持证鲜透白。发布了易烊千玺的首支态度短片，以“每次亮相，更新想象”为主题，传递出双方强强联合，共同开启全新进阶力量的精神。

This product applies the full-layer melanin model for the first time, newly validates the oxygen-sugar-induced darkening pathway, resists oxidation and glycation externally, activates the self-purification function internally, and achieves fresh and translucent whiteness with the relevant certification. The first attitude short film of Jackson Yee has been released, with the theme of "Every Appearance Updates the Imagination", conveying the spirit of the powerful combination of both parties and jointly initiating a new upgraded power.

4. 彩棠日月成「双」，双生气垫新品发布会闪现西湖TIMAGE's Where Sun and Moon Unite, Beauty Follows Nature ——Cloud Radiant Cushion Foundation and Concealer New Product Launch Event made a pop-up event by the West Lake

彩棠取西湖之景，携新品双生气垫，于春日西湖畔呈新亮相。品牌大使陈都灵亲临现场，以新中式柳映日月妆，共叙彩棠品牌美学。

TIMAGE draws inspiration from the scenery of the West Lake and makes a new appearance by the West Lake in spring with its new Cloud Radiant Cushion Foundation. The brand ambassador, CHEN Duling, personally attended the event and showcased the brand's aesthetic with a new Chinese-style makeup look featuring the imagery of willows and the sun and moon.

5. Off&Relax推出春日限定洗护系列 Off&Relax launches the Fluffy series Spring Blossom limited Edition

春日花园特调香氛，特别加入三重Scentz专利，从发丝，到情绪，感受如沐春风的自在、舒缓。

This product is paired with the specially crafted spring blossom fragrance. The triple Scentz patent is specially added, allowing people to feel the comfort and relaxation like being bathed in the spring breeze, from hair to mood.

6. Off&Relax 地球日特别循环企划 Off&Relax World Earth Day Special Recycle Project

世界地球日到来之际，Off&Relax第三次开启循环企划，以“认养一株空气凤梨”为核心活动，进一步推动环保行动。

On the occasion of World Earth Day, Off&Relax launched its third recycling project, with "Adopt a Tillandsia Specimen" as its core activity to further promote environmental protection actions

7. 悦芙媞新品修红精华2.0重磅升级The Multi-Effect Ultra Soothing Serum 2.0 has a significant upgrade

油敏双控，15mins速褪红。精准锚定油敏细分赛道，强化布局功效护肤赛道。This product controls both oiliness and sensitivity, and can quickly reduce redness within 15 minutes. It precisely targets the sub-category of oily and sensitive skin, and strengthens its presence in the functional skincare market.

8. 原色波塔 × Hello Kitty INSBAHA × Hello Kitty

共同推出甜酷风PUNK朋克系列合作系列，以甜酷融合的设计展现女孩们的百变模样，诠释多元魅力。

The two brands jointly launched the PUNK series of collaborative products. With a design that combines sweetness and coolness, it showcases the diverse looks of girls and interprets their multifaceted charm.

9. 惊时发布精准去屑系列 Awaken Seeds launches the Anti-dandruff series

该系列针对头皮干油不同状况分型去屑，精准长效，有效改善头皮微生态失调问题。

This series targets different conditions of dryness and oiliness of the scalp, provides precise and long-lasting, anti-dandruff effects, and effectively improves the problem of scalp microecological imbalance.

10. 韩雅推出新肌焕活修护系列 ANYA launches the New Skin Revitalizing Repairing series

该系列以诺贝尔医学奖突破性发现为灵感，针对性改善肌肤疲惫状态，焕活新肌，双向稳固，层层修护。

This serie is inspired by the breakthrough discovery of the Nobel Prize in Medicine. It is targeted at improving the fatigued state of the skin, revitalizing new skin, stabilizing it in a two-way manner, and repairing it layer by layer.

科创进展

珀莱雅多项科学技术成果达国际领先水平 Multiple scientific and technological achievements of Proya have reached the international leading level

经由国内外权威专家组成的鉴定委员会评定，珀莱雅四项聚焦抗衰老、活性成分增效等领域的科学技术成果均通过认证：三项达"国际领先"水平、一项获"国际先进"水平。

As evaluated by the appraisal committee composed of authoritative experts at home and abroad, four scientific and technological achievements of Proya, focusing on fields such as anti-aging and enhancement of active ingredients, have all been certified: three have reached the "internationally leading" level, and one has achieved the "internationally advanced" level.