摘要：Dear global designers, design teams, design agencies, design school faculty/students, and creative talents:

Official Brief

Futian District Logo System Global Open Call

Dear global designers, design teams, design agencies, design school faculty/students, and creative talents:

Futian District, Shenzhen—China’s economic powerhouse and innovation hub—is committed to building a world-class bay area modern industry leader. Guided by the “One Axis, Two Wings” development framework, Futian has established “three new growth engines”: the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, the Xiangmihu New Financial Center, and the Central Park Vitality Loop, accelerating its vision to become a “Best District · Happy Futian” and a top-tier international urbancore.

To craft a distinctive and recognizable urban identity, create an internationally resonant promotional slogan, and showcase Futian’s pioneering spirit, inclusive culture, and dynamic energy to the world, we invite global creatives to participate in the Futian District Logo and Slogan Design Competition. Your creative ideas will fuel Futian’s high-quality development with fresh momentum.

1. Submission Requirements

(1) Futian District Logo

Direction 1: Design a logo aligned with Futian’s vision of “Best District · Happy Futian”.

Direction 2: Reimagine Futian’s traditional “Fu (福)” symbol with modern, fashionable, and international elements.

Direction 3: Submit original logo + slogan combinations to build Futian’s holistic brand identity.

(2) Logo Creative Video

Submitters are encouraged to submit a 1-minute creative video presentation explaining their logo design, showcasing the spark of inspiration behind it. The video should introduce the creative process, design philosophy, cultural significance, distinctive features, and symbolic meaning of the work, vividly presenting Futian as envisioned by the designer. The content should be suitable for dissemination across various media platforms both domestically and internationally, while complying with national laws and regulations as well as embodying core socialist values.

(3) Slogan

We are calling for international English slogans that highlight Futian District’s unique strengths, embodying its cultural essence as a “Best District”, “Open & Inclusive”, “Innovative & Creative”, “Modern & Fashionable”, “Dynamic Urban Hub”, and “Cultural Oasis”. Submissions should be uplifting, catchy, and thematically clear—concise yet powerful, inspiring, and easy to remember. The slogans must resonate with both domestic and international audiences, align with global communication standards, and serve the needs of Futian’s cultural tourism and urban promotion campaigns.

2. Timeline

Launch: May 2025

Deadline: June 6, 2025, 24:00 (UTC+8)

*(Late submissions will not be considered.)

Judging: June–August 2025

3. Eligibility

Open to global designers, creative talents, design teams, design agencies, design school faculty/students, AI-driven design specialists, tech experts, innovative teams, as well as groups or individuals familiar with, knowledgeable about, or invested in Futian.

4. Judging Process

Following the submission period, a panel of experts from relevant fields will be convened to conduct a multi-stage evaluation process, including initial screening, secondary review, expert workshops, and final judging. The list of winners will be officially announced through authorized media channels.

5. Prizes

Golden Brush Award (1 winner): RMB 200,000 + certificate + 6-month AI-DeerFuture VIP

Excellence Awards (4 winners): RMB 50,000 + certificate + 3-month AI-DeerFuture VIP

Golden Phrase Award (1 winner): RMB 10,000 + certificate

Golden Mic Award (1 winner): RMB 20,000 + certificate + 6-month AI-DeerFuture VIP

Notes:

1. All prize amounts mentioned are pre-tax. Winners are solely responsible for paying any applicable taxes as required by the laws and regulations of their respective countries/regions (including but not limited to the People’s Republic of China).

2. Should the final adopted slogan or design be a combination of submissions from two or more entrants, the prize money will be equally divided among the contributing authors.

6. Submission

Portal: https://sxgame.dataexpo.com.cn/futian-player

Participants may submit entries via mobile devices or PC platforms.

E-mail: xcb@szft.gov.cn

文、图｜记者 郑明达 通讯员 福宣

来源：羊城派一点号