摘要：According to the recently released "2025 China Tea Regional Public Brand Value Evaluation Report", Yingde Black Tea has achieved a
According to the recently released "2025 China Tea Regional Public Brand Value Evaluation Report", Yingde Black Tea has achieved a brand value of 5.178 billion yuan, ranking 20th among 135 Chinese tea brands and securing the top position in the black tea category for the first time. In 2025, Yingde Black Tea is expected to surpass 10 billion yuan in comprehensive industry output.
Currently, Yingde boasts 181,600 mu (12,107 hectares) of tea plantations, with an annual production of 18,000 tons of dry tea. The region is home to 880 tea enterprises and 180 specialized cooperatives, providing employment for over 150,000 people. The comprehensive industry output has reached 9.045 billion yuan. Upholding the philosophy of "ecology in every cup," Yingde has fully implemented green prevention and control technologies and established 50 ecological tea gardens—the highest in number and largest in area among Guangdong Province.
In terms of intelligent manufacturing, the Enjoy Manor has built China's first 5G+AI intelligent production line for strip black tea, achieving digital and standardized processing. "Currently, the company has obtained one invention patent and 13 utility model patents," said Wu Jingwen, Deputy General Manager of Enjoy Manor.
To attract younger consumers, Yingde tea enterprises are accelerating product innovation. Jiqingli Black Tea Valley has launched an AI-powered "digital tea maker" that uses algorithms to control water temperature and brewing time, enabling one-touch tea preparation. Additionally, over 30 productsof intensive processing have been developed in Yingde, including lychee black tea, small green mandarines black tea, and black tea facial masks.
Today, Yingde Black Tea is leveraging the "tea-tourism+" model, integrating cultural and tourism resources to create tea garden resorts and tea factory attractions. These initiatives draw tourists and study tour groups to experience tea picking and milk tea DIY activities. Black tea has become a "gold-lettered signboard" for rural revitalization and industrial upgrading in Yingde.
Source: Lingnan on the Cloud
红茶类中国第一！英德红茶何以成“茶王”？
近日发布的《2025中国茶叶区域公用品牌价值评估报告》显示，英德红茶品牌价值达51.78亿元，位居中国135个茶叶品牌第20位，首次登顶中国红茶榜榜首。2025年，英德红茶综合产值将力争突破100亿元。
目前，英德茶园面积达18.16万亩，年产干茶1.8万吨，拥有茶企880家、专业合作社180家，带动就业超15万人，综合产值已达90.45亿元。英德坚持“把生态装进茶杯”的理念，全面推广绿色防控技术，已建成广东省生态茶园50家，数量和面积均为全省最多。
在智能制造方面，英九庄园已建成全国首条5G+AI红条茶智能生产线，实现数字化、标准化加工。“目前公司已获得1项发明专利、13项实用新型专利。”副总经理吴镜文介绍。
为了吸引年轻消费群体，英德茶企也在加快产品创新步伐。积庆里推出AI“数字茶咖机”，通过算法控制水温与时间，实现一键泡茶。此外，当地还开发出荔枝红茶、小青柑红茶、红茶面膜等30多款精深加工产品。
如今，英德红茶正借“茶旅+”模式，融合文旅资源，打造茶园景区、茶厂景点，吸引游客与研学团队前来体验采茶、奶茶DIY。红茶正成为英德乡村振兴与产业升级的“金字招牌”。
文、图丨羊城晚报记者 李程 梁辉森
译丨柯妃娟
英文审校 | 洪婷
来源：羊城派一点号