珀莱雅5月资讯速递

摘要：本届展会上，珀莱雅股份携旗下主品牌珀莱雅、专业化妆师品牌彩棠、亚洲头皮健康养护专家Off&Relax、油皮护肤专家悦芙媞、高功效型护肤品牌科瑞肤、眼部彩妆专家原色波塔，以及功效洗护品牌惊时七大品牌亮相，覆盖护肤、彩妆、洗护等多品类赛道，精准触达多元消费需求。

珀莱雅5月资讯速递###

重大事件

珀莱雅股份携旗下七大品牌亮相第29届CBE中国美容博览会 Proya Cosmetics Debuts with Seven Brands at the 29th China Beauty Expo (CBE)

本届展会上，珀莱雅股份携旗下主品牌珀莱雅、专业化妆师品牌彩棠、亚洲头皮健康养护专家Off&Relax、油皮护肤专家悦芙媞、高功效型护肤品牌科瑞肤、眼部彩妆专家原色波塔，以及功效洗护品牌惊时七大品牌亮相，覆盖护肤、彩妆、洗护等多品类赛道，精准触达多元消费需求。

At this exhibition, Proya Cosmetics made appearance with seven major brands, including the main brand PROYA, the professional make-up artist brand TIMAGE, the Asian scalp health care expert Off&Relax, the oily skin care expert HAPSODE, the high-efficacy skincare brand CORRECTORS, the eye makeup expert INSBAHA, and the efficacy-focused body&hair brand Awaken Seeds. These brands cover multiple product categories such as skin care, color cosmetics, and hAIr care, accurately reaching diverse consumer needs.

珀莱雅与蚂蚁集团数字蚂力达成战略合作 Proya Forges Strategic Partnership with Ant Group’s Digital Engine

未来，数字蚂力将在AI智能云客服、AI智能巡检、全链用户体验等方面助力珀莱雅提升消费者体验，并通过AI技术帮助珀莱雅在企业数字化运营及节能减排、绿色环保等方面提升竞争力。

This collaboration will leverage Digital Engine's AI-driven intelligent cloud customer service, intelligent inspection systems, and end-to-end user experience solutions to elevate Proya's consumer engagement. Additionally, AI technology will enhance the brand's digital operations, energy efficiency, and sustainable competitiveness.

品牌动态

珀莱雅全新能量蕴白系列，开启线粒体美白时代 PROYA Launches "Inaugurating Luminous Anti-Spot Whitening Series": Ushering in the Era of Mitochondrial Whitening

该系列联合浙大博导团队为熟龄肌量肤定制，精准直击衰老黑靶点，激活线粒体美白加速器，同时结合诺贝尔奖理念科技，注入灵魂成分紫檀木精粹，再现嘭弹年轻态。

Co-developed with a leading Zhejiang University research team, this age-defying collection targets melanin accumulation in mature skin by activating mitochondrial brightening accelerators. Infused with Nobel Prize-inspired technology and the potent pterocarpus santalinus extract, it revitalizes skin for a plump, youthful glow.

珀莱雅首发械字号医用胶原蛋白敷贴 PROYA launched the first Medical Recombinant Collagen Dressing

珀莱雅再次突破，进军械字号，首发新作——医用重组胶原蛋白敷贴，含专利 XVII型重组胶原与透明质酸钠，特研双维促愈配方，实力促愈光热受损。

PROYA makes another breakthrough by entering the medical device category with the first new product - Medical Recombinant Collagen Dressing. Containing the patented Type XVII recombinant collagen and sodium hyaluronate, this specially developed dual-dimensional healing formula effectively promotes the recovery of photothermal-damaged skin.

珀莱雅母亲节特别策划 PROYA's Mother's Day Special Campaign

珀莱雅品牌在母亲节特别策划了母亲节礼盒，形似对话框的花瓣，组成绽放的花朵，搭配爱心贺卡，表达对妈妈的心意。

designed as a floral dialogue box, the PROYA’s limited-edition gift set features petal-inspired packaging and a heartfelt card to convey gratitude to mothers.

彩棠气色多用膏上新 TIMAGE Unveils the New Vigorous and Flowing Jade Multi-Functional Color Palette Duo

产品汲取中式美学灵感，融合双质多效设计 ——单色涂抹清透自然，双色叠加层次渐生，可自由晕染，实现灵动气色随光流转。

Drawing from Chinese aesthetics, this versatile palette blends two textures for buildable coverage—sheer as a single wash or dimensional when layered—creating a luminous, lit-from-within flush.

Off&Relax正式官宣品牌大使蒋欣、蓬松生活家王玉雯 Off&Relax Officially Announces Brand Ambassadors JIANG Xin and The Fluffy Lifestyle Ambassador WANG Yuwen

Off&Relax 邀演员蒋欣、王玉雯共启洗护新章，携云感净澈洗护之力，让每一根发丝与身心同频舒展，解锁「Relax 时刻」的双重质感 —— 从发丝蓬松到心灵轻盈，皆在品牌洗护美学中自然绽放。

Off&Relax invites actress JIANG Xin and WANG Yuwen to jointly launch a new chapter in hair care. With the power of cloud-like clean and clear hair care, every strand of hair stretches in sync with the body and mind, unlocking the dual texture of "Relax Moments" — from fluffy hair to a light heart, all naturally blooming in the brand's hair care aesthetics.

原色波塔原色建构双效修容棒上线 INSBAHA Introduces the Constructing Your Authentic Color Dual Contour Stick

首创双质双色合一设计，精准勾勒立体骨相，徒手捏出“建模脸”。

The product features an innovative one-stick design that precisely sculpts facial contours and enhances bone structure.

悦芙媞全新修红面膜上市 HAPSODE Launches The Ultra Soothing Facial Mask

针对油敏肌问题，以自研护降燥矩阵、木蝴蝶精粹等成分，实现 30 秒褪红降温、深彻控油舒缓及深层修红焕亮功效。

Aiming at the problems of oily sensitive skin, the product uses a self-developed anti-irritation matrix, woody butterfly extract essence and other ingredients to achieve the effects of reducing redness and cooling down in 30 seconds, thorough oil control and soothing, as well as deep redness repair and brightening.

联名活动

彩棠 × 茉莉奶白 TIMAGE × Molly Tea

彩棠携手茉莉奶白开启五月会员专属联名。联名延续中式化繁为简的匠心理念，以夏日茶集碰撞彩妆灵韵，共同呈现山野大地的东方底蕴。

TIMAGE joins forces with Molly Tea to launch a May members-only collaboration inspired by the art of Chinese minimalism. Blending the serenity of summer tea gatherings with the vibrancy of makeup artistry, the collection captures the poetic essence of Eastern aesthetics rooted in mountain wilderness.

Off&Relax携手富春山居高尔夫度假村开启“蓬松漫游”首站活动 Off&Relax × Fuchun Resort – "Fluffy Roaming" Pop-Up Series Kicks Off First Chapter

该活动邀城市人群于长夏时节走进依山傍水、取意《富春山居图》的江南山野度假村，探寻从发肤到身心的自在疗愈“蓬松”生活方式。

The brand kicks off its Fluffy Retreat campaign at the Fuchun Resort, a Jiangnan-inspired sanctuary modeled after the Dwelling in the Fuchun Mountains painting. Urbanites are invited to immerse in a holistic "fluffy lifestyle"—where haircare meets soulcare—amidst lakeside mountains this summer.

科瑞肤 × 代数学家 520限时联名 CORRECTORS × Algebraist Coffee – 520 Limited-Time Collab

科瑞肤与咖啡品牌代数学家发布520 联名活动，体验 “摇一摇毛孔水、抿一口咖啡” 的组合，并在主题限定店同步进行限时快闪。

CORRECTORS and coffee brand Algebraist launch a 520 co-branding campaign, inviting customers to experience the combination of "shaking pore toner and sipping coffee," with limited-time pop-up events held simultaneously at themed limited stores.

科创进展

珀莱雅与恩和生物达成战略合作 Proya Enters Strategic Partnership with Bota Bio

珀莱雅首次与合成生物学企业达成战略级合作。双方将聚焦合成生物学与AI技术的融合应用，在化妆品和生物医美材料的创新开发及应用等领域展开深度合作。

Marking its first synthetic biology alliance, Proya collaborates with Bota Bio to integrate AI-driven synbio solutions. The parties will engage in in-depth cooperation in the innovative development and application of cosmetics and biomedical beauty materials.

珀莱雅协办2025中国化妆品科学技术大会平行论坛，共探“氧糖双抗”机理与实践创新 Proya co-hosted a parallel forum of the 2025 China Cosmetics Science and Technology Conference to jointly explore the mechanisms and practical innovations of "glycation and oxidation resistance"

5月21日 - 23日，2025中国化妆品科学技术大会在昆明召开，珀莱雅协办的“抗氧化抗糖化机理的认知与实践创新”平行论坛聚焦皮肤的氧化与糖化问题，皮肤学专家、原料商及企业研发团队开展了多维探讨。

From May 21st to 23rd, the 2025 China Cosmetics Science and Technology Conference was held in Kunming. The parallel forum "Cognition and Practical Innovation of Antioxidation and Antiglycation Mechanisms" co-hosted by Proya focused on skin oxidation and glycation issues, with multidimensional discussions carried out by dermatological experts, raw material suppliers, and corporate R&D teams.